Social media helps you promote and market your goods and services to people in every nook and corner of the world. Nevertheless, most content marketers fail to generate valuable leads through social media campaigns. Most companies feel that the return on investment (ROI) from social media campaigns is meagre. To generate leads from any social media campaign, most B2B marketers need to know that social media campaigns cannot be just restricted to creating brand awareness.
Use Gated Content
One of the easiest ways of generating leads is by promoting gated content. A generated filled-out form may be included on the company website to generate leads. However, to accelerate the process of generating leads, we need to make use of social media channels that entice consumers toward that gated content on the company website.
You may tweet about the latest promotional campaign and add a requisite picture to increase the brevity of the tweet. Whenever any consumer clicks that link, they must be taken to the landing page that includes a short, simple form. In this way you can increase lead generation. In this manner, you can see a sharp increase in lead generation.
Use Relevant Social Ads
You must not restrict to just Facebook engagement ads for engaging the audience. Presently, we also have Twitter lead generation cards to increase the brevity of social media campaigns. These lead generation cards can be used to create a long list of leads. They appear in the form of promoted tweets. Whenever a person clicks on these lead generation cards of Twitter, it automatically presents a sign-up form where users have to provide their name and email address for availing any offer.
Google Analytics & Social Ad Optimization
You can measure the success of your social promotion strategy by integrating Google Analytics tools to track the efficacy of your campaign. One of the best ways is to define the goal of lead conversion. Google Analytics is instrumental in this process.
Google Analytics campaign is fundamentally associated with three components: campaign source, campaign medium, and campaign name. Some people may also include campaign content, a component that is non-mandatory. Make use of Google’s Campaigns URL builder for tagging these promoted links that form an integral part of any Google Analytics campaign. After furnishing all the details, you may submit so that a newly tagged URL is generated. The link that is generated must be used in creative ad campaigns. This would enable Google Analytics to track the conversions.