StumbleUpon Marketing, How to Drive More Traffic to Your Content

Stumbleupon Marketing TechniquesStumbleUpon is a unique site as it blends search engine with bookmarking. This is one of the best sites to increase the visibility of your content. This site recommends users websites and blogs based on their interests. In other words, you can actually your true audience through StumbleUpon.

StumbleUpon provides different ways of expressing interests. First, you need to set up your profile on StumbleUpon. Then, enlist your interests and the people you wish you to follow. Moreover, you can also mention the articles you have appreciated. The “Thumbs-Up” and “Thumbs-Down” buttons are used for expressing interests. This directs the StumbleUpon algorithm to suggest the kind of algorithm you wish.

StumbleUpon is based on personal interests. In other words, this site gathers the data that could be used for curating and promoting content. You can also create communities to share your different types of interests.

Depending on the type of products you are marketing, StumbleUpon can be used for both: B2B and B2C channels. Business-to-business and Business-to-Consumer industries have to create content that encapsulates the consumer.

Approximately 60% of people access StumbleUpon through their desktop. With the launch of new mobile app, StumbleUpon has increased its mobile audience by about 25% within a short span of one year. StumbleUpon has approximately 23.4 million users in the U.S, so it is an important channel for online marketing.

StumbleUpon has become the treasure hunt for great content

Do you own websites and blogs? In that case, you should make use of StumbleUpon widgets on your website. These widgets would let people know your content on StumbleUpon.

Which is the preferred option for StumbleUpon: company pages or individual users?

Avoid sharing the content originating from your competitor’s on StumbleUpon. One of the best ways of optimising the use of StumbleUpon is through the individual profiles of your employees. This would certainly amplify the content on StumbleUpon. So, when you make use of thousands of employee profiles for sharing content on StumbleUpon, you automatically built a large audience.

Associate with power users on StumbleUpon

The home page of StumbleUpon displays the Follower section. Depending on your interests, you can wish to follow any of these people on StumbleUpon. In general, follow people who are active users on StumbleUpon and who have shared quite a lot of content on the platform.

Paid Discovery tool on StumbleUpon

In order to get greater visibility for your content, you can make use of “Paid Discovery” tool on StumbleUpon. This would increase the impact of your content. In general, approximately 10% of stumbles are generated through this tool.

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