Social media marketing has changed the way we conduct business today. Twitter is an online platform that is often used as a 24-hour news outlet. Twitter is often referred to as the thinking man’s social media. Presently, Twitter has approximately 200 million active users. Top tweets attract huge number of followers and so this medium has become one of the most powerful tools of online marketing.
A tweet needs to have engaging content that is relevant, crisp, and catchy because only 140 characters are permissible for every tweet. Therefore, when you embed a picture with your tweet the chances of attracting visitors become greater. Even ordinary pictures can create ripple effect for every tweet. Instagram is a popular online platform for sharing photos. Most social media junkies incorporate pictures with each tweet through Instagram. “Retweet” and “Favorite” are the most engaging features of Twitter. These features help you to add value to the content posted by other people on Twitter.
If you are absolutely new to Twitter, use a hashtag that is associated with your business interests and services. This is because hashtag (#) is the tool used for searching topics, interests, and trends on Twitter. Then, you need to identify numerous twitter users with similar business interests. Once you identify these people on Twitter, you may follow them either through retweet or reply. One of the best ways of attracting people to your business interests is by crafting tweets in the form of questions.
Compared to other social media platforms, Twitter is much powerful for branding and business development. Twitter provides all users with much greater real estate and having an appropriate profile picture and bio plays an indelible role in attracting followers and visitors. You can surely use Twitter to attract more traffic to your website. Do you own an online retail store? Then, you may use Twitter to promote sales, auctions, and the launch of new products. The tweets will attract consumers from all over the world and increase online sales. Finally, never use tweet just for the heck of it. Remember content of tweets plays an important role in attracting visitors. Do you use Twitter to market your business?