A blog or website needs to be properly formatted before it appears on any particular device, namely, computer, tablet, and mobile device. With responsive web design, the formatting is undertaken automatically. So, responsive design ensures that sites are correctly formatted for your mobile phones and desktops.
Mobile Has Higher Higher Conversion Rates
According to Google report, approximately 78% of mobile users wanted to find out the information within two clicks. Furthermore, approximately 64% of users would scroll up and down and not left and right. Suppose mobile users visit your website and they need to zoom each time they need to find anything, they would immediately go to another website that is mobile-friendly. On the other hand, they can easily access different kinds of information and make quick purchases provided your website can be accessed easily through mobile phone. When you make use of responsive design, the website is easily synchronized to suit a desktop, iPhone, and mobile.
Attract Customers at any point of time
Most businesses do not rely on websites to drive their sales through online purchases. There are quite a few businesses whose sole purpose is to convert visitors to customers making purchases of their products available in a brick-and-mortar store. Consider the website of Ford, a leading brand of automobiles.
When visitors browse through the company website of Ford while travelling, they may not carry their laptops with them. However, they would certainly have their smartphones. So, if this company’s website is built through responsive design, they can easily browse through different models of automobiles without any issues.
Eliminates the need to edit websites for different interfaces
Without the use of responsive design, you would require several hours for editing the different version of the website in order to make it compatible with three devices: mobiles, tablets, and desktops. When you are updating web pages or publishing blog posts, you will not edit them numerous times with the use of responsive design.
Responsive design is essential for creating an ease of use. It strikes a chord with the consumers and ultimately leads to high conversion sales. This is because it makes the website or blog compatible with every kind of device, namely, smartphones, laptops, and desktops.