If you’re not making videos for your business yet, you’re probably leaving a lot of money on the table. Multimedia is hot right now. Actually, it’s been hot for a while, and it’s not going away. Why not? Because, Internet connections are getting faster not slower – that means more people are accepting of watching videos online.
Their connection speed doesn’t produce the buffering and lag time that slower connections used to. Also, video is more dynamic. Users’ attention spans are permanently shorter thanks to websites like Facebook and Twitter, which encourage that kind of short-termism in status updates video and photo sharing. Here’s how to capitalize on all that without losing your corporate message
Do Your Homework
Don’t just create a video “off the cuff.” Do your homework. Make an outline of what the video will be about. Write a script, and then review it, edit it, and make changes as necessary. Take the time to really think about what you want the content of your multimedia to do for you and your company.
Multimedia is a really awesome way to showcase new products, services, and even tell a story (yes, God forbid, a sales story). To get an idea of what works, visit successful YouTube Channels that are both in and out of your industry.
Make A Lot Of Room On Your Servers
Video takes up a lot of room – even video using the h.264 compression scheme. So, if you plan on uploading a lot of videos to your site, now might be a good time to increase your hosting plan’s bandwidth and storage capacity.
If you don’t have the funds right now to do that, consider uploading videos to sites like YouTube or Vimeo. With social sharing sites, like YouTube, you get the advantage of a built-in crowd. People are already on the site, searching for interesting new videos. You can also entice potential customers by allowing them to download your content using a program like the one at http://www.youtubedownloadersite.com so they can watch it whenever they like. Just remember to respect IP with downloads.
Have Good Content
Good content is still very important. Some business are still trying to “cheat” in this area, but users are smart – at least, they’re smarter than they used to be. You can’t really fool people with poorly designed content anymore. Make your videos professional-quality and really spend time on developing them. For example, if you sell fishing supplies, one method to really capture your audience’s attention is to do review videos that are in-depth. Cover both objective facts about whatever you’re reviewing as well as your own personal opinion, and make it clear which is which (i.e. opinion vs fact).
Know Your Strengths
You can’t be good at everything. If you don’t have any in-house talent capable of putting together a high-quality video, it might be time to hire a professional to do the video for you. It’s OK. Most companies go that route.
Consider Users’ Browser Preferences
Not everyone uses Internet Explorer. That might come as a shock to you, but you need to optimize video for Safari, Firefox, and all of the other major browsers out there.
Like browser preferences, some of your users might not be able to access your video because of hearing or visual impairment. Make sure your videos are easily accessible to anyone.
Give Users A Choice
It’s become quite common in recent years to automatically play the video once the browser loads. Not only is this incredibly annoying for the user, it creates a bad image of your company that gets passed along to other users that are warned by the initial offended user.