WebRTC Peer to Peer VoIP Video Marketing

webrtc seoWebRTC is an increasing standard founded in the capability to perform peer-to-peer and real time video and voice communications, implemented through the use of a browser. There is no plug-ins needed in this regard. This has ultimately resulted to a buzz in the united communications industry. While the earlier applications offer a lower quality of video and voice communications from different vendors, the step to looking at the next level may seem too risky for many companies.


Introduction to WebRTC


Since the emergence of the idea revolving around the use of WebRTC, many industries and companies are eagerly anticipating the use of its functionalities. At the same time, there are also misconceptions created along the way. For one, this protocol will not be an alternative or a replacement of the VoIP infrastructure, or the video conferencing systems. The earlier applications for WebRTC are now beginning to influence companies, offering cheaper and simpler real time communications options.

To understand fully how WebRTC works, it is vital to understand the truth and the misunderstandings behind its overall implementation. The following will promptly describe what WebRTC can do, and what it cannot do.


What it CAN do


In a nutshell, WebRTC has the capability to:

  • Be effective especially for consumer facing companies

These days, customer facing websites thank WebRTC functionalities in the success of their enterprise. This allows different businesses to improve their abilities with capabilities such as click-to-call for their customers. The best part is that, enterprises do not have to pay and invest in toll free services, since the calls come from the Internet.

  • Eliminating the need to download different plugins for video calls

This pre-standardized and open source protocol is enabled in Mozilla Firefox and Google Chrome web browsers. While WebRTC is not being supported in all browsers, there is still a need to use plugins.

Microsoft is already planning to provide support to WebRTC, while meeting its needs. Apple will most likely support it after its finalization. One of WebRTC’s capabilities is to host both external and internal meetings with the use of the web browser rather than using an installed plugin or client.

Once WebRTC becomes more stable and fully completed, enterprises will become more familiar with all the standards that it will introduce. As a matter of fact, there is a tendency that businesses will begin to write their own applications in order to take advantage of cost savings and functionality.


What it CANNOT do


  • Create security issues revolving around video calling

Encrypting capabilities when using WebRTC video or audio session are able to be implemented. However, the clients who are supporting video conferencing will also need to negotiate whether they support encryption or not. Video conferencing is still a different protocol, and WebRTC is not an alternative option.

These days, development of software revolving around WebRTC applications is reaching a new level. However, the fact remains that not all enterprises jump to completely replace their standard systems. The idea is still the same wherein all the currently existing infrastructures will serve as a support to the WebRTC infrastructure. It will not become as an alternative to such existing structures.

It is clear to note then, however, that while these WebRTC applications are not created to replace the currently existing technology, they can assist in filling the gaps. A lot of companies have been focusing on the advantages that WebRTC is offering. It offers customer engagement while incorporating its infrastructure to the existing workflow. Since there are encryption capabilities that are closely associated with the current protocol, even organizations such as healthcare and financial companies are also interested in using WebRTC.

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About Brandon Leibowitz

is a Social Media fanatic. His blog, Bosmol, is based on trending stories on various topics related to social media, Facebook, Twitter, LinkedIn, YouTube, Google Plus, Internet Marketing, Social Bookmarking, Smartphones, SEO, and many other topics. Established in Los Angeles, California in 2007. Subscribe to us to receive the latest news and updates first. Please feel free to comment back.

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