Event Marketing; Elevate Your Social Media Presence

event marketing strategySocial media have transformed from being a minor broadcast platform to a sophisticated network of connections and rewarding engagements. If your business runs an event or a conference, then the effective skill for attendees to interact with social media channels is the prominent part of successful event, here event apps for businesses are the right support. This is the time to stop using snail mails for your conference invitations or other communications and feel easy to bring your event organizing into the future with social media.

Nowadays, entrepreneurs are trying to grab benefits through online business and their presence on social media outlets depends mainly on their frequent involvement with their case. Social media now creates market and search engines are giving importance on sites that utilize users in a more expressive manner. So the time has come to maximize the presence of social media at any event and to get benefit from the effort.

Let’s look at some core points to attain elevated results by maximizing the presence of social media:


Always Follow A Hash Tag


Hash tag can provide everyone with simple way to find relevant social shares and involve in conversations regarding the event. It is necessary to include all event details in the tag which can be visible to all on your website. While promoting the conference to all attendees, hash tag plays a good role in finding out people who are tweeting about your conference. The tag should be obviously seen on posters, brochures, slides or directories, so that attendees can quickly identify relevant information and ways to connect with others through social media.


Mobile Apps With Social Media Functions Can Work


Now, most of the conferences are run smooth with sophisticated event apps, simple to multi-functional, custom tailored event, conference apps can be developed. Like said, these need not to be complex, but should include the program schedule, location map, contact address and other relevant information. Many events like conference, wedding, parties etc. are giving more attendee experience, making the event truly exciting so that attendees can connect with each other to create a perfect situation for the event. Attendees can feel a better networking experience when everything needed is obtained from a single place.


Role Of A Social Media Command Center


The event team must be responsive to all postings done through social media channels by the attendees. By having a smart and proficient team of dedicated people can effectively manage the social media channels with more attention.  A quick respond to questions should be ensured by the team members, also, assign staff according to the size of the event, whose only job is to respond to social media comments and queries. This process not only boosts up the audience contributions, rather enables effective participation of those who are unable to involve in the event. Thus participating in conferences organized using social media let you in getting touch with your fans and followers, encouraging them to attend your events in the future.


Drop Questions Freely Through Social Media


Attendees always come with chunks of queries to the speakers, unfortunately not happening due to time-bound situations. Conferences adopting social media channels like Twitter can serve audience with tweeting options for audience to tweet in their questions through hash tags, which can also attain two goals like:

  • Easy platform for attendees to ask queries.
  • Increase the social reach of the event.

Thus audience feel more encouraged asking questions, also they enjoy this sort of participation, as most of them are shy to ask questions in front of everyone. Through this technique, they are able to have their voice heard by the keynote speakers to make the session more interactive and lively.  So, make your conference easy and catchy using social media.


Keep Interacting With Your Data Bank


The network of people and organizations that you have obtained are the valuable resources for your future events.  Being an active social media person means that you are a frequent user of social media. This needs a range of simple to relatively complex procedures, but should be regular and persistent. So, always keep in contact with them and convey your new ideas with them which can help you in the future.


Using Facebook, Twitter And Pinterest


Facebook, Twitter and Pinterest can play good role in organizing your party. It saves our time in sending invitations and keeping track of all attendees. All you have to do is just giving it a title, location, date and time and you can invite all your guests. As you enter the guest’s’ name, respective profile will pop, letting you click and invite them. The task is over. Using event page you can track responded people, number of people coming, and other useful information about your guests. Any last time changes in the party plan can be posted on their walls easily.

Pinterest, a new social media tool, acts as an online pin board on which you can pin pictures, videos and more. A new pin board with the title of your party helps you to pin pictures and videos from your event and share them with others. There is also provision to add captions and comments to each picture encouraging more users on the page. These social channels would create wonders on your event, eventually making your job as a host pretty easy.


Keep Perfect Timing


The matter you have conveyed should be viewed by your audience for getting required response. So, knowing the perfect timing of your guests is very important. There are two types of timing you need to understand, that is the rush hours at the sites you use and the best hours at which your audience give maximum response. Post your ideas at a time when most people are online so that the number of people who view your posts will increase. It is necessary to coordinate your posts to this time period and see the best result.


Helps To Advertise You


Social media can give you and your event a website exposure. You get an immediate result when you post your content there, as social media is a wide area which helps to connect larger audience all around. Promoting yourself helps to maintain your online presence and actually show people what you have to offer. Thus your relevant contents are spread through the target audience to the whole world, giving a positive online reputation and a higher rating for your event.


Helps To Attract More Traffic


After conducting the event, speaker can post the contents of his conference in his website. For getting more traffic to his website, he can add Quick Response Code to printed materials. Smartphone users can easily browse the site after scanning the code, which is convenient to move business offline and marketing online. Thus your website becomes more authoritative information source and will be ranked high in the search engines.

Take full advantage of all the communications and channels that are available to us to let people know that we have some unique ideas to share with them. There is no way to deny the fact that social media is big and getting bigger every and so look forward to promote your future events with social media to reap maximum benefits.

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About Brandon Leibowitz

is a Social Media fanatic. His blog, Bosmol, is based on trending stories on various topics related to social media, Facebook, Twitter, LinkedIn, YouTube, Google Plus, Internet Marketing, Social Bookmarking, Smartphones, SEO, and many other topics. Established in Los Angeles, California in 2007. Subscribe to us to receive the latest news and updates first. Please feel free to comment back.

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