Social media has become a powerful branding tool which can help a business strengthen its credibility, engage with its followers and ease communication. It is for this exact reason that so many internet marketers are making efforts to streamline their online activity Tools are an essential part of any social media campaign, because they can help us better manage our time, increase productivity and organize our accounts. Facebook, Twitter, Pinterest, LinkedIn and Google+ are only a few examples of platforms which can help increase brand awareness.
Because creating a voice for your company, no matter how big or small, is an essential part of any marketing campaign, the chance to use certain tools should not be missed. Even the most experience internet marketer might have problems managing more media accounts. Sprout Social offers a wide variety of features that will enable you to better manage your social media presence. Let’s take a look at the PROs and CONs of this amazing tool.
The Benefits of Using Sprout Social
Sprout Social’s main competitor is HootSuite. While both social media dashboards have great capabilities, HootSuite outclasses SproutSocial in terms of cost. This might be an important aspect if you are an entrepreneur or small business owner, but there are many other fascinating capabilities that will definitely determine you to choose SproutSocial.
- User Interface – From the moment you log on to this nifty tool you will be presented with a superb dashboard, ornate with beautiful graphs and accurate demographic data. Cleanliness and simplicity is what the producers had in mind, and SproutSocial makes great use of screen space. It was designed to present all the data an internet marketer would require, and this fact alone makes it better than many management tools out there.Moreover, the dashboard is broken down into smaller, more appealing tabs that monitor messages, feeds, reports, publishing and discovery.In terms of publishing, the tool allows access to RSS feed, which is a great content promoter. In addition, the discovery feature is an interesting addition to the dashboard, because it helps you manage the people that you follow according to their recent (or not so recent) activity. If you decide to link more social media accounts (and you should), SproutSocial will let you link all of your profiles into one, big tab with feeds, news and reports. The fact that everything was made easy is a great plus, because this means that newbie media lovers stand a better chance of understanding the gimmicks of social marketing.
- Managing Multiple Social Platforms – Marketers will be thrilled at the news that such an elegant and efficient software can provide for so many accounts at the same time. In other words, if you are part of a team, your life will become significantly better, because you will be able to collaborate and share the work-load. Nevertheless, SproutSocial requires an additional fee for every level that you wish to add. My honest opinion is that if you have many accounts to care for, SproutSocial is not the best choice, especially considering that payment is required for every account.
- Report Your Social Efforts – I’m pretty sure that most of you are sick and tired of having to analyze, collect data, create reports, and analyze again. The fact that SproutSocial has managed to justify the efforts of internet marketers, and also generate automated reports is truly a breath of fresh air. Sometimes I feel like there aren’t enough hours in the day to finish all the tasks I should, and the fact that Sprout offers the most in-depth comparisons is reassuring. Group stats, Twitter Analysis, Facebook Stats, and engagement reports will give you insight on your social media campaign. In other words, you can determine where you are not receiving sufficient engagement, and direct your efforts in order to quickly remedy the problems.
- The Cons of Sprout Social – As with many great things, SproutSocial also has certain drawbacks that you should be aware of. The first thing I found unattractive is the fact that certain features are slow, or at least they seemed slow to me. Moreover, although the price seems pretty decent, it might prove to be too much for the average business owner, and considering the fact that not many understand the power of social media marketing, it might be difficult to scrape up the necessary funds.What I considered to be he most annoying thing is the fact that SproutSocial doesn’t seem to have any notable disadvantages. Most of the missing features were gradually added, and this great management tools has proven that it is capable of redirecting all social media efforts in a positive way. In the end it depends on the personal taste of the user. There are many social media tools out there, but the only real competitor I can see is HootSuite, and even the winner between these two is hard to decide.
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