7 Tips To Optimize Your E-Commerce Website For Search Engine

7 Content Writing Tips

7 Content Writing Tips

E-commerce or electronic commerce is an effective way to buy or sell products online. Different online e-commerce websites are working to focus on different services related to the marketplace, retails and online goods. People can now easily buy and sell their preferred products online. With all this, e-commerce websites have proven tough for achieving a high rank on different online search engines. Do you really think that you have a high rank in all major online search engines, compare your website with the points mentioned below:


1. Say No To Duplication

CopyScape Proof Your Content

CopyScape Proof Your Content

Well, most of the content published online is double-checked and verified before publication; however, it is a very bad practice to publish a content without checking it. Believe it or not, most of the content is found duplicated or copied from somewhere else. It is a very bad habit to copy content of others without giving them credit of what they had written. Most of the websites—that have a high online traffic rate—fail to meet a high rank in top online search engines—including Google—only because of the copied content.

Well, You ought to understand some technicalities related to content duplication. Most of the times, duplicate content can be used with meta tags, and it should be. Meta tags are generally categorized into two types: Rel=Canonical tags and Pagination tags. The rel=canonical tag works on to go with the same quantity of ranking control as a 301 redirect. This tag can easily be implemented to figure out the duplicate content.

Moreover, different search engines are unable to understand that which sort of page—amongst different versions of a page—is to be included or excluded from its indices. Moreover, search engines also do not know how to deal with link metrics. Limiting different link metrics to one page or allowing them to be seen on different multiple versions is also a hard task for search engines, especially when duplicate content is to be dealt.


2. Google and Panda-A New Online Relationship

Google Panda Algorithm 2012

Google Panda Algorithm 2012

Here it goes, google and panda are enjoying a new relationship! That’s true, google’s algorithm  has been updated and websites with only unique content would be topping the google’s ranking. Therefore, content for your e-commerce website should not only be unique, but also up to the professional standard.  Your website’s page ranking should be up to the standard of google. Try to focus on the uniqueness of your website content, if you have a high online traffic rate on your webpage.

Few techniques should be kept in mind to deal with google panda:

  • Try to figure out low-quality and poor content and remove it immediately, as it would not be accepted by the recent panda update.
  • It is a wise step to limit your advertising ratio. Less ads are better than a webpage stuffed with numerous ads.
  • Try to figure out that which websites hit most by the panda-algorithm. Normally websites that are hit by panda-algorithm loses online credibility and traffic. Therefore, uploading unique content on your webpages can save you from the attack of panda-algorithm.

3. Know What Benefits you THE MOST

It has been wisely said that always try to recognize those things that give you benefits in a longer run. To know what benefits you the most is the overall story for increasing your e-commerce business. Try to make a list of products that you deal with and highlight those products, that make a bulk of your overall daily, weekly and monthly sales. Try to promote your online e-commerce webpage—using these products—to attract more online traffic.


4. Try to prefer excellence over amount

Quality Over Quantity Content

Quality Over Quantity Content

Remember! Do not waste your time and money for those, who promise to shift high online traffic to your e-commerce web pages. Try to know what customers need and demand. Focus more on sub-categorized products rather than focusing on the main categories of products. Customers would likely to visit your page, if you would be focusing more on keywords like Rayben stylish glasses instead of just focusing on “Spectacles/Goggles.” Keywords matter a lot in defining and ranking your e-commerce web pages.


5. Take Benefit of Google AdWords

Google AdWords Advertising

Google AdWords Advertising

Google AdWords is a nice opportunity for grabbing the attention of online customers. If you can successfully add Google AdWords to your keywords, you would likely to get a large umber of online users towards your webpage.


6. Keywords and Images—The Best Combination

Keywords In Content

Keywords In Content

For instance, your e-commerce webpage offers a sale on different branded shoes and you also have included different images of all these brands. Try to confirm that the image that you have chosen, should contain relevant keyword. Otherwise, you would lose the rank in the top search engines related to that particular keyword.


7. Go Social

Social Sharing Content

Social Sharing Content

Are you a web page owner and waiting for online traffic to visit your e-commerce webpage? What are you waiting for then? Go social and promote your online e-commerce website to the rest of the world through these free social networking websites and forum.

Online search engines only welcome those websites that promise to maintain an impact and high online traffic rate. Thus, for optimum search attention, e-commerce websites should be developed by focusing on different online tips to improve the search engine ranking. Therefore, try to take your online business accordingly.

About The Author: Gerald Ford is passionate writer who loves to write articles on SEO and Internet marketing related tips. He would like to invite you to find out more about web design Raleigh and Raleigh search engine optimization at clickoptimize.com

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About Brandon Leibowitz

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