So, you’ve heard some good things about the many ways that email marketing is becoming one of the best and most affordable forms of advertising in the modern age, and you want in on this. It’s daunting at first, trust me I know, but if you take things a step at a time you can have a decent email marketing campaign up and running in no time at all.
The first thing I would advise you to do as a newcomer to the email marketing scene would be to invest in some sort of subscription to an online email marketing service. I mean, it’s not strictly necessary that you do so, but in the long run a good online email marketing service will save you a lot of headaches and a lot of time – and time is money, right? So really it’s pretty frugal to join one. iContact, for instance, is a great one that has message builder, templates, and that sort of thing to really help you get going with your email marketing quickly and as professionally as possible.
Of course, even the best email marketing services in the world can’t help you with some aspects of your email marketing campaign, and you are going to have to get your hands a little bit dirty. The next step is to look at the end result of your campaign – what you ultimately want to get people to see or do or buy, and then trace it back to where this chain has to start. What I mean is, who are you marketing to? Are you marketing towards, say, a particularly tech-savvy crowd? Great. Now you know to build your campaign aimed at that demographic. Blanket email marketing simply doesn’t work anymore; you need to create tailored emails to a tailored list to a tailored demographic. Except tailoring is actually a read difficult trade at this really isn’t when you know what you’re doing.
So you know you want to be marketing towards tech-savvy people and you’ve used an email marketing service to create a techy-themed email that should appeal to geeks, both in style and vocabulary. But how do you know where to send it? There are numerous ways of compiling a good subscriber list, and the best way is sometimes down to the specifics of your particular email marketing campaign. The best ways are almost always as opt-in as possible. As in, people actually voluntarily gave their email away. For instance, if you run a popular ecommerce site people may opt-in to special deals or deals on particular categories of products. This is great because they will be more receptive, and you get their emails with zero hassle. Other ways of getting emails that are more reaching out to them that are good include sometimes cutting deals with websites that deal with a similar demographic to you, or just straight-up buying them from websites online.
So you’ve got your major things in place by this point. You have a good email marketing service, you have a themed email targeting your demographic, and you emails to send it to. So what now? Well, send it of course! Once you get stats back from your first wave of emails, you can then work on the next iteration of your campaign and tweak the things that didn’t quite work. But don’t let the constant reiteration put you off. The chance to perfect a formula is actually very rewarding. But before you get to that, give yourself a pat on the back for sending out that first wave of email marketing, and to starting a new and exciting step in your marketing career.