Businesses often spend a great deal of time developing a blog and populating it with great content. Between different videos, screenshots, and infographics, there are quite a few ways to create a detailed blog post that will grab a reader’s attention. Blog posts with this type of depth are typically the most popular, so it’s easy for business to forget about the microblogging website, Tumblr.
Although microblogging may seem like the cop-out way to run a blog, it can actually be a great way to help a business gain more fans and increase visibility. Tumblr is typically used by photographers and designers, but more and more business are starting to realize some of the benefits to microblogging. The site is great for shorter content and little videos or pictures, which is something every business in every industry can create, and it also serves as a social network.
Why Tumblr isn’t Just Any Old Networking Site
According to Gigaom, about “16 percent of the site’s users in the U.S. are between 13 and 17 years old, and more than half are between 13 and 34 years of age.” In other words, this is an extremely important platform for a company if the company targets a younger demographic. Even if you focus on an older audience, Tumblr is still a site with some authority. According to Techcrunch, Tumblr is seeing around 250 million pageviews a day. Although it is not Twitter or Facebook, if your company has some shorter content or quick videos, this is a platform worth exploring.
Tip and Tricks to Creating a Tumblr for Your Business
As with any social network and blogging platform, it takes a little while to get used to the interface. Consider some of the features Tumblr offers and then some of the ways your company can take advantage of these features:
- Reblogging – This is one feature that will allow a user to repost content from other users. This content will then feature a link to the original source of the content; thus helping a business gain visibility within the site. While content found on traditional blogs can be shared over a vast majority of sites, Tumblr is much smaller. Although you may not get as many reblogs, they will be more meaningful.
- Regularity – Because Tumblr focuses on smaller pieces of content, it is much faster to create this content. Therefore, businesses on Tumblr often post ten to twelve times per day. In most cases this would not be possible on a traditional blog, but microblogging caters to this type of frequency.
- Interaction – Tumblr is a social network just as much as it is a microblogging platform. You can gather followers and then do things such as share and comment on content just as you would with another social networking site. Tumblr also has an option called “Ask Me Anything” where your followers can talk with your company and start an interaction.
Although Tumblr is usually further down on the social media list for many businesses, and rightfully so, it is definitely something that a company could utilize on the side. In other words, while networks such as Twitter and Facebook take a long time to master, Tumblr is much quicker. You usually need very involved blog posts to share on popular social networks, but Tumblr requires nothing more than a quick picture or a few paragraphs.
Has your business ever used Tumblr to increase visibility? Did you find it to be worth your while?
Photo Credit: mashmine.com
Amanda DiSilvestro is a writer on topics ranging from social media to credit card processing. She writes for an online resource that gives advice on topics including business phone systems to small businesses and entrepreneurs for the leading business directory, Business.com.