Smartphones are quickly taking over the mobile communications market, with more and more customers adopting high end phones. Nowadays, smart phones allow users to access the web, as well as take photos and videos and effortlessly share them with others. As more users adopt smartphones, companies are also taking note of this shift by adjusting their marketing campaigns. In order to effectively market to this changing audience, it is important that businesses utilize smartphones to its full potential.
5 Ways to Connect Smartphones and Marketing
Marketing to smartphone users has taken a number of different methods, oftentimes in unique and creative ways. The following examples are ways in which companies have made the connection between smartphones and marketing:
1) Online Searches
More than ever, customers are relying on local, online search in order to find and review the best product for them. As a result, customers are incredibly likely to make a purchasing decision before they actually see the product. In order to stay ahead of this trend, many companies are using utilizing the power of smart phones in order to market their products. For example, businesses create mobile-friendly ads and websites optimized for smartphones, in order to stay relevant in local search.
2) QR Codes
QR codes are a barcode image that can be embedded with a variety of information, ranging from URLs, videos and other content. In order to read a QR, the user needs to utilize a smartphone that can scan and analyze the data. Many businesses are using QR codes for their marketing endeavors, ranging from retail stores, museums and restaurants. QR codes are used in a variety of ways, including scavenger hunts and giveaways, allowing businesses to engage and interact with their audience.
3) Social Media
Nowadays, it’s hard to find a social network that is not optimized for smartphones. Furthermore, there are a number of social network platforms that completely rely on smartphone use, such as Foursquare. Foursquare allows users to “check-in” in a variety of locations, allowing them to score badges based on how often they register at a venue. It is vitally important that businesses understand which social networks have the most potential for their smartphone customers.
A common activity among many smartphone users is to check their email. Given this trend, it is critical that businesses tailor their emails specifically for their smartphone audience. Aside from the practice of optimizing emails for smartphones, there are a number of creative ways in which businesses can utilize email marketing. One way is to use coupons that do not require any printing, instead simply requiring the users to present the coupon in-store.
With the increasing number of smartphone users, it naturally stands to sense that advertising would follow the similar trend. Mobile advertising appears in a variety of different forms, such as video ads and banner ads in mobile games. According to a Google infographic, roughly 82% of smartphone users take notice of mobile ads. Businesses would do well to take advantage of the high impression rate and utilize mobile advertising.
Many businesses, especially small, local businesses, may be skeptical of the potential of mobile marketing. However, it would be foolish to ignore the increasing numbers of users who are purchasing smartphones every day. Stay abreast of competitors and gain an edge in the market, by using the connection between smartphones and marketing.