Social Media as Business Marketing Utility Tool

Gone are the days of classifieds, pamphlets and handouts, advertisements and conferences. It’s now the age updates and shares, likes and dislikes. The new age of marketing has entered new vistas. The unique blending of technology and marketing has awed users and businesses worldwide. Social Media is the in thing and most businesses are utilizing this exclusive utility tool and technique to promote and to profit.

Since the year 2008 there has been a considerable rise in the branding and marketing activities of various companies. About 16% of existing businesses on the internet said that blogs and network advertising were some of the most effective ways of promoting businesses. Online distribution of news, press releases, user reviews and ratings, discussion groups, social profiles on networking sites were among other successful business strategies.

With social networking and social media in the broader sense of the term creating a niche in the marketing industry, various companies and business owners are now considering tagging over emailing. Business communication is changing at a rapid pace, with companies using tagging and Share techniques to spread information and news not just to customers but for internal staffs as well. The contributing fun environment in the workplace is one of the greatest hikes. These social tools aid collaboration and dissemination of information. And without surprises, no trainings are required for using Facebook or Orkut.

Social Media has a new healthy flavor too, with Non Profit organizations utilizing to drive opinions nad donations for social causes. This refers to Social Good. Social Good is a budding concept embraced well in west, however to what extent this good would be for the society depends on other factors too. Recently launched ‘Sweet Sixteen Foundation’, which has set out to celebrate lives of 300 orphans surviving from the Haitian earthquake and Alabama tornadoes, is one of the finest examples of Social good. Utilizing one of the most popular networking sites – Facebook, the organization has touched millions of hearts.

Social Media has unfathomable uses out of which these might be categorized a few of them:

Introducing new products and services; sharing success stories on YouTube can become viral and thus boost branding.  Facebook Social Profile can also demonstrate what the company does and showcase its portfolios in front of prospective clients.

Social Media is thus a vast ocean that has enough to offer everybody. However it has tags attached too. A lot depends on the clients’ awareness and openness to go public the social way.

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Comments

  1. Social Media is now part of our daily life. We can forget reading newspapers but never miss a day without checking our social profile. Social media is easy to reach way to find targeted audience.

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  2. The majority of people have already become dependent on social media and their day starts with visiting their profiles on various social networks. As a result today too much depends on it. And of course, business’ success isn’t an exception. And I agree with you that today it became Business marketing utility tool

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  3. Hey Bhavik.. I feel much pitiful for the traditional way of marketing. But thanks to modern era of inbound marketing which involves the digital age of Social media. It’s much time savvy and money savvy as well. in Traditional ways of marketing we were not able to track our leads and the sells or at least the no. of people getting to know about our business/services/products but now the situation has changed much more. The only thing for which I feel much bad , many people still don’t know how to manage the social media marketing effectively. Thanks Bhavik

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  4. I think the Social Good is a very nice concept. but I also believe that its being a good concept also depends on how the society will be able to accept and play with it.

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  5. The top social media network in use is Twitter, facebook and LinkedIn, and other social bookmarking sites like digg, reditt, stumbleupon etc..

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  6. Social media is a great way of marketing a company or business, I think its mainly due to the popularity of it. I recently read that the US election will be hugely influenced by Twitter and Facebook, it has been said that 80% of voters use social networking. Look out for big US politicians promoting their campagns via twitter!

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  7. So many marketing methods have been changing in the last few years. I have friends who still get and read newspapers and I find that rather odd and outdated.

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  8. Social media is so powerful that every business owner must explore it. It is a cheaper way of advertising products and services, too. Facebook, Twitter and Google Plus will really be a good help and their evolution is unstoppable!

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  9. Sarah Craige says:

    Social media marketing is definitely a way for businesses to become well known and find new clients and it’s free for everyone. The trouble is that it is so time consuming and most business owners don’t have a lot of time to spare. Like most marketing, it pays to rather outsource than not to do it at all so I decided to find an established and experienced company to help me. I found a company called Magicbuz that has been doing SocioViral marketing for almost as long as the industry has been around (just over 3 years) and they really saved me and my business and brought into the money.

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