Marketing: The Two Fold Goal

Product positioning and advertising is a marketing strategy that’s familiar to many people in the business arena and you should also know there’s more to marketing. Satisfying customer needs should be the main focus of your marketing strategy. How will you as a marketer know about the need of a customer? How it relates to your society? And the knowledge of social aspect to marketing is essential for you. Which type of marketing works better for you? How to learn the progress of your company and deal with your customers?


Satisfying Customers


If you are a marketer you should know the need of the customer coming to your showroom. If you know what the customer is looking for you can make products and develop the products based on the need of the customer. It’s called service and the customers get a 100% satisfaction of what they are looking for. You may have noticed that if the product is customer friendly the product sells effectively. When the customer is happy they are sure to visit your showroom often and a customer relationship is established.


Social Responsibility


Customers are given all the information regarding your product. You should be cautious enough to explain the product and try to learn the need of the customer. It’s a process by which individuals and organizations maintain a balance to create and exchange values with you and the niche they occupy. Don’t be terrified it’s a broader marketing strategy for you to work better. Narrower marketing strategy focuses only on value laden exchange relationship with your company and your customers.

Twofold marketing is yet another technique to attract new customers by improving the effectiveness of your product and gain from old customers by retaining them as well as expecting growth from new customers. A policy like the twofold marketing is good for your companies as their service guarantees satisfaction to the customer and they are sure to find profit in their company. Your goal should be to add value to the customer and to capture value from the customer. Companies make promises to you and they grow based on the promises they make. If the product is right for you and you are very much happy indeed you as a customer will let your friends and family know about the product or they may even ask you.


Marketing Research


A company can learn from its customers on how to be beneficial to them. Marketing research has a systematic design means you have to follow a layout. The effectiveness of the product of your company is important and the purchasing behavior of the people is important. The company can hire an agency or send market researches to know about the purchasing behavior and selling spree of your company product and in which season is the sale important is a factor for marketing researcher to know. Surveys are a big part of your companies marketing research. Entering data and analysis of data and further assessment of the data are helpful to increase your products in the market and where it’s required. So your company can maintain a pricing strategy, product distribution and promotion activities to benefit the company as well as your customers. Marketing research is mainly to know about the money value of the customer as well as the company. Your company has to make sure that the product is giving the customer all the satisfaction for the given prize. And once the researcher finds relevant information, it can be used in the decision making of your company and will be helpful for the progress of the company to benefit the customer.

VN:F [1.9.22_1171]
Rating: 0.0/10 (0 votes cast)
About Brandon Leibowitz

is a Social Media fanatic. His blog, Bosmol, is based on trending stories on various topics related to social media, Facebook, Twitter, LinkedIn, YouTube, Google Plus, Internet Marketing, Social Bookmarking, Smartphones, SEO, and many other topics. Established in Los Angeles, California in 2007. Subscribe to us to receive the latest news and updates first. Please feel free to comment back.

Loading Facebook Comments ...

Speak Your Mind

*


*