Social media marketing is becoming synonymous with computer marketing. If you’re not online, you’re not doing social media marketing. Believing that will limit your ability to reach customers in your neck of the woods isn’t true. Almost all social media marketing does take place online, but thanks to MeetUp.com, you can combine social media marketing with local marketing.
Benefits of Local Marketing
The inclusion of local marketing in your marketing campaign is one way to diversify your strategies. You cannot do as well as you could if you rely only on the Internet to reach customers. That’s not to say that you won’t do well, because there are many opportunities to reach your target audience using free and low cost methods, including social media. Local marketing is another outlet, and you’ll reach customers that have little interest using the Internet to find you. If you’re a brick and mortar business in your local community, then you heavily rely on local marketing. However, there’s a way to merge local marketing with social media that any type of business can implement with much success, and that’s by using MeetUp.
How MeetUp Can Help
MeetUp is way to set up in-person meetings with groups of people that share your interests or goals. You can find or organize a group on MeetUp around the services or products you offer. For example, if you sell wood crafts, you can form a group for fellow wood artisans or anyone passionate about the woods crafts industry. MeetUp is helpful because members can find your group through Internet searches or by going directly to MeetUp. You can also post messages, and schedule meetings in the service so that managing your group is easy to do.
If you miss the human connection in marketing, then use MeetUp to start meeting people again. Even if you don’t miss it, you should work hard on building relationships in your community through local marketing.