Beware the “Simon Cowell” Effect with Customer Comments Pages

You should never start an article with a phrase that will rile, irritate or annoy the majority of your readers, so I must apologize to anyone who is reading this that operates a shop or online business where any form of customer interaction is required. "The customer is always right". For anyone … [Read more...]

Local Marketing is not in Opposition to Social Media Marketing

Social media marketing is becoming synonymous with computer marketing. If you’re not online, you’re not doing social media marketing. Believing that will limit your ability to reach customers in your neck of the woods isn’t true. Almost all social media marketing does take place online, but thanks … [Read more...]