It may seem strange, but it is true that Internet marketing 2.0 strategies may no longer involve social media as new platforms emerge. As Favebook, Twitter, LinkedIn, and other social networking sites grow there are many new websites that are sure to have a dominating factor in the Internet marketing world.
There are many ways to directly target your audience when social media marketing may not be the best choice. Location based advertising, Bluetooth advertising, and the localization of search engine results has changed Internet marketing drastically.
When you once could do a little on site and off site SEO and have your website ranking at the top of the search engines results page is no more. Social media offered a new and innovative way to connect with and attract new customers. Now with cell phones (smartphones) people can search for what they are looking for and get instant results in their area. Facebook is good for this in a way, but Google, Bing, Yahoo, etc. do this much better and accurately. Business owners must jump on top of this trend otherwise they will be lost on the internet.