Email marketing is more effective than Tweeting in many ways. Rather than choose one over the other, you should be working on both in this way: Turn followers into email subscribers. You’ll have more space to entertain, educate or enlist, and you can directly sell in an email. You can’t add a shopping cart, or use an e-commerce application on Twitter.
Get Followers to Your Website
The first thing that you need to do is get traffic to your website. Entice followers to visit your website with interesting posts, discounts, commentary, articles, videos, podcasts or pictures. There’s a fine line between spamming and sending enough tweets that are useful and regular, so that followers don’t forget who you are and why they’re following you.
Ask Them to Sign Up Upon Arrival
Some business owners like the subtle approach of having a banner or link off to the side or at the end of the article when asking visitors to join their email list. Others like to dim the screen that has the information the visitors came to see, with a transparent email sign up page in front. Visitors have to click out of the sign up box, before they can read, download or view the content. Which you choose depends on your audience. Keep in mind their temperament and patience (or lack there of) when deciding which to choose. Don’t be bashful in asking them to sign up though, because they can turn into customers.
Give Something Away
Visitors need a reason to give you their name and email address. They already have too many emails in their inbox that they don’t want. Sweeten the deal with a special offer, download or giveaway. The chances of them coming back to your website and signing up decreases dramatically, if you don’t get them to sign up then and there.
If you don’t see the results you want, try tweaking each of these steps one at a time to see what’s working and what’s not. Make improvements based on how your followers respond.
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Good Idea! There are two steps, the first step is to drive them to visit the site, this happens as a result of our interesting tweets and offers. The tougher part is to encourage the visitors to sign up for email subscription. As you have said, you need to give away something , some offer , a reason for signing up. Still this part is quite a bit difficult, I guess one out of 100 visitors might sign up. What do you say?
The same rules apply to twitter those apply to list building. There are plenty of places who sells twitter followes. They are just fake followers. They never convert nor help. BTW, Some good tips. Thanks.
Oh,you are professional on that,I would pick this to develope my website.
Its a good opportunity to all twitter user to get benefit from this post.Go for it now.
Twitter is going to rock ,its the best marketing tool ,every one should use this tool ,it gives you a very big traffic and exposure.
can get some help from http://www.wefollow.com as well
This will be something to start doing, over at Evasive Media
you are qualified on that,I would pick this to develope my web site.
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