The main objective of social media marketing is to drive traffic to your website where fans, followers and readers can take action, such as make a purchase or request your services. The error that too many entrepreneurs make is directing traffic to an awful landing page on the website. Many of the mistakes are easy to avoid, if you know what they are.
Don’t Make These Mistakes
After all your hard work, prospective customers click out of the website and lose interest because of terrible landing pages that don’t work. Your landing page can undermine your social media marketing efforts if it:
- Takes too long to load
- Doesn’t include enough “white space” on the page. It’s full of lengthy paragraphs
- Has no pictures or images are included, which can bore readers
- Has offensive pictures and images that are not appropriate for promoting a business
- Lacks a call to action anywhere on the landing page
- Includes links that don’t work, including the “Buy Now” link
- Consists of poorly written text that’s not proofread or edited
- Has a video that takes too long to load, and no option to “Skip Intro”
- Plays music automatically when the landing page loads, and is offensive to visitors
- Web design doesn’t look professional, which makes visitors suspicious
Check to make sure that your landing pages don’t have any of these mistakes. You’ll increase the response rate, as well as lengthen the time that visitors remain on your website.
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