The main objective of social media marketing is to drive traffic to your website where fans, followers and readers can take action, such as make a purchase or request your services. The error that too many entrepreneurs make is directing traffic to an awful landing page on the website. Many of the mistakes are easy to avoid, if you know what they are.
Don’t Make These Mistakes
After all your hard work, prospective customers click out of the website and lose interest because of terrible landing pages that don’t work. Your landing page can undermine your social media marketing efforts if it:
- Takes too long to load
- Doesn’t include enough “white space” on the page. It’s full of lengthy paragraphs
- Has no pictures or images are included, which can bore readers
- Has offensive pictures and images that are not appropriate for promoting a business
- Lacks a call to action anywhere on the landing page
- Includes links that don’t work, including the “Buy Now” link
- Consists of poorly written text that’s not proofread or edited
- Has a video that takes too long to load, and no option to “Skip Intro”
- Plays music automatically when the landing page loads, and is offensive to visitors
- Web design doesn’t look professional, which makes visitors suspicious
Check to make sure that your landing pages don’t have any of these mistakes. You’ll increase the response rate, as well as lengthen the time that visitors remain on your website.
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Very important points which developers and designers should be aware of.
Thanks for the useful information!
Excellent advice Daphne! These are really good things to consider when trying to attract not potential clients but also Google bots. A well design and technically sound site is a winner.
Thanks!
These are interesting things to consider on online marketing.. I assume that all these are based from personal experience. Thanks for sharing!
Pretty nice post. I just stumbled upon your blog and wanted to say that I have really enjoyed browsing your blog posts. In any case I’ll be subscribing to your feed and I hope you write again soon!
The information is useful for me.
Those are some good points. I have been testing this with a lot of Google Tools and making tweaks. Google Website Optimizer can display two or more different pages for a URL and track which one converts more through time. it works very good.
Also, use Google analytics. Its an awesome free tool.
These are the common landing page mistakes observed in many sites, which at last make all the marketing efforts go in vain. This was a much needed post at a time when social media marketing is a trend and more and more sites/businesses do SEM to drive traffic.
You can find these mistakes frequently in the 3w world.To gain optimum results from marketing you must know this fact that new marketing is about the relationships, not the medium
hello,
you have discussed a very good topic over here and i really like this post.
it is so important specially for seo peoples, and it is something that seo people should know this facts.
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Aw, this was a really quality post. In theory I’d like to write like this too – taking time and real effort to make a good article… but what can I say… I procrastinate alot and never seem to get something done.
Excellent explain and deeply define all social media and web2.0, really great job. Thanks
All points are so important ..adding unnecessary links in website and not adding pictures or images are some small mistakes but if we not focus on that it is cause harm to us,.So it is necessary to remeber all these points to create more traffic in site
great post i really like it.
keep posting stuff like this
Recently recieved a job offer but am unsure about the title? It is in market research and involves primarily social media marketing but also other online PR/marketing strategies. What are some typical formal job titles for people doing similar jobs in this field?
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