It’s guaranteed that you’re not reaching more customers, if you’re not merging social media marketing with your email newsletter campaign. The two marketing should not be separate, but instead you should build upon each to reach new people. Here’s how:
Post Old Newsletters to Your Website
One of the best ways for new customers to get to know you better, is by reading your old email newsletters. They represent your body of knowledge, expertise, personality and they’ll be more informed about your products and services. You can make the archived newsletters public, for anyone visiting your website to view, or you can require readers to sign up for a username and password to view the newsletters.
Broadcast Newsletter Headlines
This is perfect if you’re new to social media marketing, but have many months or years worth of email newsletters. Post the titles of the newsletter, and a blurb where appropriate, with a link to where it’s posted on the website. You’ll breathe new life into your old newsletters.
Link to Your Social Media Profiles
Your email newsletter should include links to the social media channels where you have a presence. That will remind your email subscribers to join you on social networking websites. This benefits you, because your “following” will increase, which will attract more fans and followers. They’ll also share your newsletter with others, and some of them will click on the links to check out your social media activities. You’ll gain even more followers as a result.
In addition to your email newsletters, make sure that your email signature includes one or two links to your social media profiles.
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{ 13 comments… read them below or add one }
Great article! All of the points covered are interesting, but in my opinion the most important is the last one. Linking to social media profiles can prove very beneficial decision, as there’s a good potential of increasing your reach.
Social Media is the best easy and affordable marketing tact. Engaging our self in Social media will give us lots of benefits in online business. Thanks for sharing these great tips. I request you to please post more dofollow blog links and .edu link to help your readers.
Social media today is the easiest way to help promote your online business. New opportunity comes with it and at the same time it will be easier for the people to know your business. Nice post.
I really like your post..Thanks to share such type of insightful information “Perfect”..
I’ve been posting old newsletters to my site for a long time and it’s very effective.
Newsletters are definitely a great way to have your marketing tied into your networking. Who doesn’t like receiving newsletters full of discounts and useful info….
Thanks for showing a deeply article on importance of social media. I got some new tips here.
This is a good post, integrating the channels is what can turn your branding or performance markeitng goals from good into excellent. I’d like to hear your views on how facebook and twitter can work with organic SEO.
Email newsletters have amazing potential. When done well, they keep you connected to the people who mean the most to your business or organization and help to build their confidence in your brand. In addition, great e-newsletters help drive repeat business, new sales, event attendance, donations, and more.
Very nice post!
New marketing is about the relationships, not the medium .This isn’t a direct marketing tool, this is human communication. Social networking is in its infancy and I’m guessing it will become as widespread as email
I think social marketing tends to be easier to conduct than distributing a newsletter. You have to set up a back end through a service like Aweber, and then you need to actually build a list. However, anyone will tell you that the effort is well worth it. You can enjoy a pretty nice conversion rate by marketing products via a newsletter, especially after you build some trust with your audience.
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It is a specific online marketing strategy based on utilization of online social media sites ie Twitter, Digg, YouTube, StumbleUpon, etc.
The point is, measurement of social media has to involve more than counting empty impressions. But the hard part is really nailing a smart strategy.