Why Blogging is Important for Business Websites SEO Efforts

by bosmol on March 1, 2010

Blogging has become explosive in recent years and many people are confused as to what all the hype is. Blogging allows you to quickly relay your message to a captive audience. By speaking directly with your clients or customers, you are establishing a positive relationship with them.

Rather than being just another company with a website, they will know that there is someone behind the website that cares and is willing to help with any questions or concerns you may have.There are many excellent blog solutions that are free such as Blogger and WordPress.

Blogs also offer something else that website cannot, updated content on a constant basis. Google and the other search engines love to see fresh, new, updated, original content on the web. This means that your blog and all its pages will be in the search results, ranking high. This means that all blog posts will be ranking high up on the organic search results.

In order to keep your blog posting at the top of the search engines, you must build links back to each post. Creating a viral buzz is great by using social networking sites such as Reddit, Digg, StumbleUpon, Delicious, twitter, Google Buzz, etc. The more you promote the post, you will see an increase in visitors and links back to the page. This is the perfect combination for having a successful SEO friendly blog.

Looking at the statistics from blogs, it is proven that most visitors are new to the site and arrived via search. While having high-quality content is critical to blogging, SEO and SEM techniques are valuable tools to measure ROI. Blogging should be part of any companies online marketing campaign, should be updated weekly (if not more), and will definitely improve your SEO rankings.

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{ 20 comments… read them below or add one }

1 webdesign March 1, 2010 at 11:37 am

thanks for your information your information might be very helpful for the SEO peoples. with your information anyone can get the good ranking thanks for your information.

2 long term care insurance March 1, 2010 at 9:33 pm

I never realized how important blogging really is. This makes so much sense. I will have to start t do this for my site in the future.

3 Seo India March 3, 2010 at 3:54 am

Blogging is the one of the best method for creating Traffic on Net.

4 NYC seo services March 5, 2010 at 4:57 am

This is best method for Net through seo.

5 funmaste March 6, 2010 at 1:44 pm

Online Movies i found this very usefull,and blogging realy helped me

6 swarovski for men March 8, 2010 at 1:01 am

Its my first step here and I found its a very nice and interesting blog. I hope you will be nice with me I wanna to visit here very often.

7 wholesale fashion rings March 9, 2010 at 2:39 am

Thanks for sharing this great post with us. Its contain with very useful info. I learn a lots of thing here. Its contain with very useful info.

8 readbud March 9, 2010 at 5:36 am

I've been doing a lot of reading and research on SEO and this is definately a great read. Thanks for taking the time to write it up!

9 Brochures Printing Online March 9, 2010 at 7:04 pm

I totally agree that blogging is really important and it really help your site have more traffic. But you explained it here your post clearly, so thumbs up to you.

10  nintendo ds March 9, 2010 at 8:26 pm

Now a days blogging is popular for marketing and business..Yes its true that Google and other search engines like fresh and new content.You have given nice and effective way to keep blog posting at the top of the search engines.

11 NYC seo services March 11, 2010 at 4:03 am

hi…here i am back for asking a question about Google ranking for my site on which I am working
My one site's Google ranking is continuously fluctuating some times it comes to top 10 and some times it goes down up to 500..
I am regularly doing directory submission and book marking …now please tell what I should do so that it again comes to top 10 and become stable..
waiting for reply

12 Allan Kent Pedersen March 11, 2010 at 11:43 am

Having a company blog is a very good idea. Not only will you be able to provide better information on different issues, but it will also improve search engine rankings.

13 John Soares March 14, 2010 at 8:41 pm

My first website about hiking in my local area got only modest traffic. Once I started blogging, traffic went up dramatically to both the main hiking site and the blog, with the blog getting about 75% of all page views.

14 NYC seo services March 15, 2010 at 7:43 am

thanks Allan…should I start directory submission

15 SEO Company March 21, 2010 at 3:27 am

yes sir

i read comments
very usefull information

thanks for sharing the good information

ok thanks

PHP Development India | SEO Company India

16 social revo March 22, 2010 at 1:54 pm

Thank you for your post. I agree that blogging is important for businesses. The opportunity to reach so many people with relevant information is remarkable. Also, it is important for businesses keep themselves up to date with what's going on in society. This proves to their customers that they are current, and allows the business to reach a broader target market.

17 Eileen fisher April 12, 2010 at 11:28 pm

We are looking for a new catchy business name. We're trying to move away from using "pod" in the title since we do more than pod-casting including blogs, other media, and other kinds of publishing. Any suggestions?thanks.

18 Higher Education Marketing May 29, 2010 at 12:56 am

Thanks for sharing such a informative post & SEO is finding its importance almost in every field online. It is very important for attracting potential customers to the site and also get better sales out of it. Content is one best way to develop the site in SEO point of view.

19 Madden11 June 15, 2010 at 5:35 am

I am totally agree with you & only blogging is a way by which anyone get maximum link in minimum time frame & with the help of blogging real traffic generate easily.

20 Madden 11 July 5, 2010 at 12:39 am

This post is well written.I am interested very much in the subject matter of your blog.It’s my first visit.First time I have seen your blog and what a great post that was!Thank you so much.Keep blogging.

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