Hyphens vs. Underscores for Keywords in URL

There has been the question as to whether or not hyphens or underscores are better for search engine optimization. Hyphens are easier for human eyes to read.

When doing a search in Google for the keyword “starting business” with hyphens and underscores the results varied. With the hyphen the two words were treated as separate terms. On the other hand, the underscore came back with a message asking, “Did you mean: starting _business”.

In effect, the underscore is parsed from the query so, whether searching with an underscore or a hyphen, the results are identical. The same holds true in other search engines (MSN.com, Ask.com) as well. Yahoo! still views the variations differently. That can be an advantage if you have low rankings for phrases using hyphens, as you can still have high rankings using underscores.

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About Brandon Leibowitz

is a Social Media fanatic. His blog, Bosmol, is based on trending stories on various topics related to social media, Facebook, Twitter, LinkedIn, YouTube, Google Plus, Internet Marketing, Social Bookmarking, Smartphones, SEO, and many other topics. Established in Los Angeles, California in 2007. Subscribe to us to receive the latest news and updates first. Please feel free to comment back.

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