Recently when I was performing a search for a few of my keywords I noticed that Google picks up different forms of word varieties. For example, when searching for “website optimizers” Google picked up both “optimizers” and “optimization” as a keyword for optimizers. This is something that must be taken into consideration when editing your search engine optimization.
What this ultimately means is that you or you SEO expert can eliminate duplicate words in your title and description tags, leaving more room for new keywords. This allows you to add more keywords to your site, ultimately increasing your web presence.