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Do Nofollow Backlinks Help SEO Rankings?

Ugg & Lee - Marketing and Backlinks

Do your nofollow backlinks help position your site in search engines?

That’s the question Cemper’s new survey at LinkResearchTools is asking SEO experts and webmasters.

The SEO community is divided on this matter. Some will praise the indirect benefits of nofollow backlinks on Google and the direct effects they have on other search engines — like Yahoo! — that still use nofollow links for ranking. Others condemn nofollow links as a waste of time and money and will deem them risky for internal links and perhaps even blog comments.

You really heard it all about rel=nofollow, didn’t you? :-(

But nofollow backlinks do NOT harm your SEO campaign

If you read Bosmol regularly, you may have learned in one controversial article I wrote last year that nofollow links are not the evil.

Although you may still be wondering if they help with SEO rankings at all, you can rest assured there is nothing to fear from nofollow backlinks– they are actually quite useful to build buzz around your brand and get targeted traffic through guest blogging.

All in all, if all you’re after is traffic and conversions — and not search engine placement — nofollow links are your thing.

The Truth About Anchor Text Diversity

Gotch SEO published an interesting case study on how he got an exact match .COM in the Pills niche to rank without repeating anchor text more than once. This is a good reminder for SEOs and webmasters who think they can only get results by repeating the same anchor text over and over again.

However, the case study didn’t mention nofollow links.

Believe it or not, older case studies on building natural backlink profiles by mixing of dofollow and nofollow links are still valid. Varying anchor text is important for all links, follow and nofollow, branded and non-branded.

In fact, people don’t link out all in the same way, unless they use a brand name (Clazzio) or naked URLs (http://GetPlusFollowers.com). Anchor text and linked pages, by definition, vary.

This is natural and good and it should be sought out. For example, if you run a link building campaign, don’t set a number of follow against nofollow links, but let the webmaster choose. That way, you’ll earn a real natural profile with anchor text that is editorial and not artificially constructed.

There isn’t just Google out there

A backlink that Google doesn’t count for scoring in the SERPs is a backlink that another search engine may (actually, will) count.

As I said in the article from last year, SEO is not about Google, but about search engines— all of them. You really want your site found by every media, not just Google.

In any case, I have good news for you: pages linked to with nofollow are indexed.

It’s a myth that Google doesn’t crawl and index nofollowed documents– they do get indexed, they just don’t get ranking boost.

This is important, because it makes your backlinks worthwhile. And users still see those links and click them.

I think I don’t need to remind you that without users — who realize that “conversions” goal in your list — SEO is useless.

Links are links are links

They join websites together.

They make the Web… the Web.

Nofollow links break the link graph for Google, but they don’t for people, just like note citations aren’t less worthy than in-text or bibliographical citations.

It’s a matter of perspectives.

Also, if we agree with Carter Bowles’ case study about ranking on Google without backlinks, then nofollow backlinks may still help you rank indirectly and provide a ‘launching pod’ to get you found (and linked!) by other websites.

Backlinks from social media sites are mostly nofollow, yet they’re highly sought after.

Wonder why?

Take Pinterest as an example– it doesn’t matter that outbound links are all nofollow, because the traffic potential is huge and webmasters know that quality traffic is also a big drive for quality links.

And to make it even clearer…

… I found many quality sources linked in this blog post through nofollow links. ;-) Honestly speaking, nofollow worked like a charm for these webmasters– because they earned an editorial link here.

What is your experience with nofollow links? Did they help you — directly or indirectly — position your site on search engines?

Share your thoughts!

Image by Craig R. Kirkby (Creative Commons)

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Writing Articles for LinkedIn

Ways To Prospect New Customers Through LinkedinMany people use LinkedIn’s publishing feature to promote their business and services, but there are very few people who are termed as LinkedIn influencers. There are some tips for optimizing the viewership of published work on LinkedIn.

Know the working of channels on LinkedIn

Channels are nothing but categories on Linkedin. Customer Experience channel is the most widely followed channel having more than 1 million followers. Featured articles on a channel attract maximum viewership on LinkedIn. For featuring your article on a LinkedIn channel, you must publish articles on different topics every other day of the week. This is because people at Linkedin manually select the channel under which your featured article would appear.

Research topics relevant to business

Linkedin users are professionals networking for their business in multinational companies. A keyword search revealed that the most popular articles on LinkedIn are the ones describing self-improvement strategies for corporate development. Industry specific articles on business, marketing, finance, research, and human resources are also well-received with maximum likes and shares.

Headlines and Images must be optimized

LinkedIn feature is a social media platform in which headlines and featured images play a crucial role in captivating the attention of readers. The image must exemplify the headline to attract the attention of LinkedIn users. People browsing through Linkedin would immediately hang onto a must-click image and headline.

Conclude with a Call to Action tab

Readers’ reaction is crucial in getting better viewership for published articles on LinkedIn. So, it is imperative to include a Call to Action (CTA) tab while concluding the article. The CTA tab incredibly increases the curiosity of readers when it leads to an equally interesting landing page.

Best Publishing Times

Viewership also depends on the timing of the post on LinkedIn. Most Linkedin posts get maximum viewership when they are published in the downtime of normal office hours, implying most people read Linkedin articles early morning (7 to 8 am), lunch time (1 to 2 pm), or early evening (4 to 5 pm) of a workday. Unlike Facebook, people do not really check LinkedIn on weekends.

Finally, Linkedin publishing is a very powerful to influence millions of users provided the aforementioned people use the aforementioned tips to enhance viewership. Get Plus Followers today for your social media accounts.

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Brands Optimizing The Twitter Layout

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When Twitter announced their layout revamp, you startled. Your profile was doing so well, you even added a custom background for your followers to learn more about you and contact you when they finally decide to pick your services. Now, all of that is gone. Your old background is no longer of use. Sure, you [...]

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13 Ways To Get Online Customer Reviews

Online Customer Reviews

Reviews for a product, business, service, or anything else are vital now a day. Especially with the ease of simply doing a Google search to find thousands of reviews from multiple 3rd party websites. It can be treacherous as there are many false and paid reviews out there, so you must always be skeptical and [...]

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5 Steps To Maximize Infographics Exposure

Infographic Promotion Techniques

Just like with building a website; no one will find it without the proper marketing. The same goes for infographics. If you research and design the best infographic, but have no way of marketing it to the public more often than not it will fail. This is an unfortunate truth, but following the steps below [...]

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Visual Media Enhances Social Media Marketing Campaigns

Visual Social Media Marketing

People may read words and literature umpteen number of times, but a picture speaks thousand words. In this article, we discuss the importance of visual media in social media marketing strategies. Presently, multimedia microblogs have caught the attention of social media marketers because pictures actually accentuate the brevity of content. Given the exponential increase in [...]

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How to Build a Next-Gen Marketing Team for Your Organization?

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An all-out marketing onslaught to beat the sense out of your brand competitors requires a superb marketing plan, and an extraordinary marketing team to implement the same. In this digital age, it wouldn’t be wrong to say that digital marketing has assumed equal or even greater importance than your traditional marketing channels and thus having [...]

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Social Media Marketing Strategies for Small Businesses

Social Media Marketing Strategies for Small Businesses

Operating any type of business in today’s economic atmosphere can be tough, but a small startup trying to branch out is really up against a lot. Not only does the sheer amount of competition hinder one’s odds of success, but the fact that you’re not an established, trusted brand really works against you in social [...]

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Utilizing Transactional Business Emails

Business Transactional Emails

You may be a successful email marketer when it comes to your online business but there is also something you might be overlooking that could give you some extraordinary conversions. This thing is your transactional emails, and if you have any customers or users at all, you’re already sending them regularly without taking advantage of [...]

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Who Has Unfriended You On Facebook

Facebook Unfriend

In addition to showing users a timeline of their activity on the site throughout the years, it turns out that Facebook’s new Timeline profile provides a rundown of which friends they’ve lost. Here’s how you can see which friends you’ve lost: 1. Enable the new Facebook timeline. 2. Pick a year in the timeline and locate the “Friends” box. 3. [...]

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