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Google Expands AMP In Search Results: What’s In It For SEO?

Google AMPAccelerated Mobile Pages or commonly known as AMP are now expanding to more organic search results. This idea might not mean so much to you (at least for now). However, it is noteworthy that it’s a significant step forward as to how Google tend to handle user’s mobile experience.

We all know that Google always favored optimal mobile traffic. This is evident with its launching of Mobilegeddon update last year to appreciate and reward sites that offer users friendly mobile experience. But, the expanded rollout of AMP now could be a lot bigger.

So what the change will be? What’s in it for SEO?

To date, there are over 150 million sites that have already adapted to AMP updates. Until recently, however, this AMP feature was seen to be only available on articles and site pages in the “Zenith Stories.” Now, Google is already rolling out AMP pages on its entire mobile organic SERPs.

This update seeks to aid users get the most relevant content for their queries; if in times they are in haste and the pages they are finding isn’t loading fast, such gray logo may point them in a more upscale direction.

There is no exact date as to how the full rollout will unfold. But for now, Google is gathering information from developers, testers or even on ordinary users to enable them to display perfect search results.

Is It Going To Affect Your Search Rankings?

Google has always favored sites the provide best user experience, most notably on mobile devices. Thinking that AMP is designed for the sake of mobile users, it will be closely-valid to conclude that AMP-enabled pages will be a crucial ranking factor, especially on mobile devices. However, Google mentioned that AMP designation is not a ranking signal; this means that your site won’t be getting an SEO reward from having it in the light of AMP, nor it will be penalized for not being one.

Never expect this to be the case for a long time as AMP is a feature that Google is still learning about. Don’t be surprise that if AMP will be popularly accepted and get more refined, Google will eventually turn this into some level of a ranking signal. To get ahead, you can go to marketing agencies such as WebpageFX, Digital Current, or Sortlist to help you in providing the best user experience for your visitors.

Should You Adopt AMP?

Now, if you can’t obtain any SEO benefit for plunging into AMP, what’s the point of having one in the first place?

Take note, the advantage you get boils down to having a site that offers impressive mobile user-experience. Know that site speed is a crucial aspect of your visitors’ engagement with your site. And, AMP is your best tool to achieve such. With the fact that Google is becoming more comfortable with the format, it is indubitable that AMP will grow more in the near future.

Final Thoughts

We can only surmise about Google’s long-term plan for AMP. But, it’s crystal clear that the company is somber about offering mobile users the best online experience. If AMP goes further, it will develop into new forms and possibly serve a ranking factor for websites.

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7 Habits Of Successful Bloggers (That You Can Copy!)

7 Habits of Successful Bloggers

Every successful blogger started just like you— from zero.

It took them a while — and hard work — to earn their ‘hero’ status. It took them effort and sacrifices. But look where they are now!

Darren Rowse and Jon Morrow are probably the most popular bloggers in the blogging niche. Spencer Haws is a big name in the website building and affiliate marketing niche.

If you have been wondering what secret recipe every big blogger out there ever used to make it to the top ranks in the blogosphere and earn tons of loyal fans, traffic and revenue, here are 7 habits they built and rely upon every day to keep success coming.

Take inspiration, then act!

1. They don’t wait for opportunities to fall over their heads

Successful bloggers go out of their way to find their blogging opportunities. They actively and aggressively promote their content. They send out emails to other bloggers, brands, influencers and invite them to make a connection or to review something they created. They are active on social media and niche communities where they can network and connect with alike minds.

If you want opportunities, you must stay vigilant for new ways to create relationships and never lay dormant waiting for new occasions — create them!

2. They create something of value for their readers

See what Jane Sheeba, Jon Morrow and Carol Tice have created for their most loyal followers and subscribers — free guides, checklists, ebooks, courses, email newsletters.

There is a ton of value for their readers to walk away with! Carol Tice shares her 100+ Freelance Writing Questions Answered with her subscribers; Jon Morrow has a very interesting Headline Hacks booklet for those readers who decide to join his newsletter. Jane Sheeba has an entire library of free content for her subscribers.

Pro bloggers are a bottomless well of new ideas they will regularly turn into projects their readers will love.

Do this, too, and your readers will not forget you (actually, they’ll come back for more!).

3. They use words wisely

Successful bloggers don’t overwhelm their readers. They are concise and to-the-point when necessary, they are entertaining and conversational when they know they need the best of their reader’s attention and collaboration.

They craft blog posts as if their life depended on it (and sometimes that’s the real deal, when they make a living out of their blogs). Indeed, their posts are memorable.

How do you use words in your posts? If you get stuck, some copywriting tips may come to your rescue.

4. They study their audience and ask for feedback

Successful bloggers don’t write for everybody. They carefully select a niche and an audience, they study it through regular social reading (networks, communities, forums), magazines and books, they ask questions, setup polls and surveys to see what their readers want to see on their favorite blog.

The closer the relationship with the audience, the more feedback you receive, the better the outcome.

5. They never lack motivation and they are committed to their blogs

Top bloggers never let their blogs go stale. They make time for blogging in their daily or weekly schedule and they make a commitment to stick to the decision to blog on that given day or hour, regardless of their moods.

Sometimes you may not want to blog at all, but if you promised to your readers, you’ve got to stick to your promise.

6. They are humble

See how Jeff Goins talks to readers and portrays himself on his blog. He’s always humble, always a learner, always taking fellow bloggers and his readers in the highest consideration.

Successful bloggers are not arrogant or self-centered. They are confident, but humble; strong but open to others’ ideas and advice.

Listening is always a must, not an option, especially if you want others to listen to you.

7. They love learning

Pro bloggers are curious beings, they won’t stop to the most superficial layer of a topic, but they will go deep, navigating ideas, theories, facts and statistics, and they will make their readers aware of them.

The fuel that drives them to blog more and more is exactly this love of learning and to dig up details that will help both their writing and their life as human beings.

To the reader, the value provided is immense.

Share your experience with blogging in the comments below. Maybe you already have what it takes to be a successful blogger!

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No One Cares How Many Followers You Have – How To Properly Measure Your Social Media Success

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Comment Backlinks: Do They Still Work For SEO?

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Don’t Commit These 5 Affiliate Marketing Mistakes

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When was the last time that your affiliate link in your posts earned you new commissions? When was the last time that post was well received by your readers? Asking yourself questions like these can make the difference when you try to earn affiliate commissions from your blog posts. You have to understand that Web [...]

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How to Use Crowdfire for Marketing Effectively?


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5 Link Building Standards You Need To Be Aware Of

For years link building has been one of the most reliable strategies for improving search rankings. However, with ever changing search engine algorithms and black hat techniques, link building started to lose its value amongst the marketers. If you are a link builder, you would have come across the talks of link building dying or [...]

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Common Black Hat SEO Methods – Buying Social Signals

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When to Hire A Blogging Coach? 8 Situations That Demand For A Professional

How often should you be blogging?

Have you ever felt stuck? Blogging should be an easy process once you have come up with your ideas and scheduled them in your editorial calendar. Or is the process the part you got stuck at? Sometimes it’s a good idea to hire a blogging coach when you feel you are going nowhere with your [...]

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