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Important Tools For Successful Facebook Marketing

Important Tools For Successful Facebook MarketingFacebook is practically used today by most business houses for driving sales and marketing. However, there are very few online businesses that could successful drive sales through Facebook Marketing. Some of the following tips could be used for effective Facebook marketing in the year 2014.


Appropriate Image Sizes


Suppose you own an online store of electronic gadgets. To drive sales through Facebook, it is imperative that you post images along with posts. Moreover, make sure that you place a URL beneath each image together with the name of website. When you attract consumers through newsfeed, you should make sure that you alter images. This will ensure that images get better exposure and click-throughs, key components for driving sales to your website. One of the most recommended ways to upload images where the aspect ratio is approximately 2:1.


Facebook Open Graph Tags


Facebook Open Graph is one of the latest tools that help you to customize content on different Facebook accounts. Open Graph tool directs images of your products appropriately to your audience in the form of newsfeed. WordPress is the easiest platforms through which you may post on Facebook. WPOpenGraph is a plugin that is used send posts and data. They are instrumental in controlling the kind of content shared on Facebook. Facebook debugger is the most effective tool that is used for maintaining up-to-date content.

Website’s Facebook Share Button


While adding Facebook Share button onto your website, you have to embed code from Facebook. You can make use of different layouts and paste the URL of the content you wish to share through Facebook. Most people prefer to place the Share button on the top of the website. If the article is shared by numerous people, then they would attract the attention of readers.


Google Analytics


Google Analytics is one of the best ways of analyzing the kind of traffic that is directed to your website through Facebook. All you need to do is log into Google Analytics and click on Acquisition. Below the Acquisition tab, you would find a category that is termed as Social. Once you click on Social, you get a glimpse of the traffic that is originated from different social channels.


Facebook Like Box


You need to place Facebook like box on your website to drive traffic. Quite often people are logged into Facebook at all times. So, when they visit your website, they get to know friends and acquaintances who are fans of your website. This may entice them in being a fan of your company.

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Achieve Your 2014 Social Media Marketing Goals

Achieve Your 2014 Social Media Marketing GoalsSocial media networks have drastically changed we communicate and connect with people for business. Although there may be plenty of social media platforms for networking and marketing, you may across marketers who have hit a dead end with their strategies for social media marketing. You may follow these simple steps and strategies to achieve your social media goals this year

Define realistic goals for improving and strengthening your business

While expanding your business this year, you need to have a realistic set of goals for achievement. For example, you own a business of fashion accessories and clothes. At the same time, you also own an online shopping site that displays the fashion accessories present in your local store. If your online retail store has caused a business growth of 10-20% last year, you may expect an online sales growth of 5% this year. This is definitely a realistic goal that is attainable.


Determine ways through which you can boost online sales

Once you have set a realistic goal, you need to clearly define strategies that could be used for improving online sales through social media. “Elevation Principle” is one of the basic measures used for improving online sales. Elevation principle can be simply defined as “great content that influences the choices of consumers online”. In other words, the content that is used to drive sales should not really bear “typical marketing messages”.

While writing content on different social media platforms, the tone should not sound “salesy”. First, determine the “target consumer” for every product. The tone of the content should exactly address the needs of the “target consumer”. A sign up form can definitely let you know how visitors feel when they browse your website for purchasing products online. The feedback helps you in solving the issues faced by online consumers as you create content accordingly.

Determine how traffic sources can boost online sales

To determine how you can boost online sales, you first need to identify the appropriate social media platforms that drive traffic to your website. Google Analytics is an efficient tool that is used by webmasters to identify web traffic. Once you implement your social media strategies for about one month, you may easily compare the results in order to identify the correct social media platforms that are used for driving traffic to your website. For example, if you have an online fashion store, you may use YouTube to increase your online sales through video marketing.

In conclusion, your content strategy should be such that it not only engages the visitors of your website but also converts them into actual customers who would love to vouch for your products and services.

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Do Not Overlook Smartphone Users in Your Marketing Strategy

Do Not Overlook Smartphone Users in Your Marketing Strategy

Most social media networking sites are currently accessed by mobile phones, thanks to the sharp rise in the sale of smartphones. With the sharp increase in the use of smartphones, social media marketing strategies have also evolved radically. Facebook Mobile Growth Facebook is usually accessed through mobile phones as the average traffic grew by about [...]

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Free Online Content Plagiarism Checker Reviewed

content-plagiarism-checker

There are many ways to detect if an article is original or just copied from somewhere else. With the ease of finding unique articles on the web it can be tempting to reuse one of these under your own name. This is a bad idea especially with the abundance of plagiarism checkers. Not only are [...]

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Significance of Using Social Media Badges With Web Design

Social Media Badges

Whenever the plan is related with leveraging the power associated with social media services and your site then you might need to take help of social media badges, related with the website designing category. In order to promote an online brand name and any particular product or service, you have to mingle the website along [...]

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Using Twitter Advertising For Promoting Sales

Using Twitter Advertising For Promoting Sales

Though advertising on Twitter is not as well-defined as that on Facebook and LinkedIn, you can surely create an extensive Twitter campaign for promoting and marketing your business. You can promote message (tweet) by using Twitter advertising. For example, you type a particular keyword on Twitter, and you will see all kinds of promoted tweets [...]

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The Essential Magento eCommerce Toolkit

Magento Search Engine Optimization

Magento eCommerce is one of the moist popular e-commerce platforms available, and while it is very popular with developers, it’s flexible enough for those who are just getting into e-commerce. That being said, it’s important you get the Essential Magento eCommerce Toolkit and use these resources and quicken your learning process. Which Magento is for [...]

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Using Social Search as Part of Your Social Networking Strategy

Social Search Engine Optimization

Social media sites are growing at a rapid pace. As a greater number of people log into sites like Facebook and Twitter, their importance to business owners and marketers increases. Social media should be a major part of any business’ marketing plan, but many people still overemphasize traditional SEO. Although many companies are switching their [...]

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Integrating Email Marketing and Social Media

Integrating Email Marketing and Social Media

Email marketing continues to grow through leaps and bounds in this digital age of social media marketing. Approximately 91% of social media users will check their emails on daily basis. Email marketing is considered as the most effective techniques for generating leads in the year 2013. When you have a tremendous social media presence, one [...]

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Boost Your Companies Social Media Presence

Hi, Do you do outside freelance work? I am looking for people who find articles and submit them to guest blogs. Are you available to take on extra work such as this? Thank you for your contribution to http://bosmol.com We have scheduled the article to go live December 18th at the following URL: http://bosmol.com/2012/12/dont-give-your-social-media-profiles-a-long-christmas-break.html I will be sending social signals to our 15,000+ Twitter Followers, 4,000+ Facebook Fans, and 3,000+ Google Plus Circles, as well as social bookmarking as to help promote the article maximize the effectiveness of the blog post. I hope that you do the same. If you have other articles on foreclosures, SEO, going green, clothing, cars, leather, real estate, dentists, or medical marijuana we have other blogs as well. By the way, do you offer any sites available for guest posting? The other sites available for guest blog posting include: http://bosmol.com (Social Media, Internet Marketing) http://www.CarLeatherSeatCovers.com (Automobiles, Cars, Leather, Seat Covers) http://www.HassLibre.com (Going Green, Fashion, Hemp, Bamboo, Organic Cotton, Clothing, Eco Friendly CLothing) http://www.seooptimizers.com (Search Engine Optimization, SEO, Internet Marketing) http://www.SkateboardCouponCodes.com (Skateboarding, Coupons, Coupon Codes, Save Money) http://www.ForeclosuresHousesForSale.com (Real Estate, Homes, Foreclosures) http://www.LegalMedicalMarijuanaStates.com (Health, Medical Marijuana) http://StalybridgeDentist.wordpress.com (Doctors, Dentist, Health) Thank you for the quality content and you will be pleased with the newly gained exposure. Thank You, Brandon Leibowitz SEO Optimizers (310) 940-9463

Few months back, an article in Forbes stated, businesses that were using social media have out performed their peers by successfully generating a sale of about 78.6%. Now, you may be thinking, why isn’t it affecting your sales figure, even though your are using SMO tool for a while? The answer is, maintaining an social [...]

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