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Designing Your Website For Busy Users In 2016

Web Design 2016In web design industry things always keep rolling. New techniques, innovative styles, elements and concepts are emerging constantly. It’s not imperative to include every new trend on your website, but many of them have the potential to enhance your visitor’s experience. So if you are interested in web design and want to make your website the best it can be, you should stay ​familiar with the most ​recent ​changes or ​improvements, and be ready for new opportunities.

It might be challenging to decide which new options to use, so we’ve prepared a list of important elements you can implement to improve your site’s performance.

Here’s what you should concentrate on in 2016:

  • Responsive design.
  • Clean and fast website.
  • Individual typography.
  • Unique content.
  • Large and responsive images.
  • Hamburger menu.
  • Background videos.
  • Semi-flat design.

Responsive design

Everyone owns a mobile phone these days. Having a mobile version of your site is a great way to earn additional income and surpass your competition.

Clients should be able to access your site wherever and whenever. If they have an awful experience, they will buy from your competition. So it’s a sure bet, you shouldn’t underestimate mobile-friendliness.

Moreover, Google also supports sites that go through all the trouble and go mobile. You do want to be on top of every search query! Help your site’s rankings!

Clean and fast website

Your website speed and cleanliness should be your major priority in 2016. These trends are the most beneficial for several reasons:

  • Google deals better with clean sites that have a healthy backlink profile and other reputable sites linking to them. So get ready for bad links cleaning!
  • Websites that have a fast loading speed can bring more visitors and thus revenue. The idea is simple – clients won’t stay if it takes more than a few seconds for a site to load.

Individual typography

Individual typography

Create or choose a particular typography that will help your customers identify your business among competitors.   Fortunately, there’s a huge selection of fonts available online for designers. Expressing yourself has been made a lot easier. Your typography can signify who you are, what you do and whether you are good at what you doing.

Ensure your designer considers how to apply your font across browsers and computers. If your website displays clumsily on different devices, you’ll lose a good share of potential clients.

Unique content

Blackhat SEO has become outdated. Google is punishing sites that use blackhat techniques – keyword stuffing and buying links.  So how do you deal with that?

It doesn’t matter what your website is about, creating good content regularly is a must these days. It can be a blog where you write about tips and tricks for your customers or how to use your products and services. Help your users become wiser and make their lives easier. The more quality, useful content you provide, the more likely people are to find it while they search for information on a topic that relates to you or your business.

The secret is in using LSI keywords (latent semantic indexing). With LSI you are not using the same keywords over and over again and avoiding keyword stuffing problem. Research what LSI keywords to use by typing them into Google’s search bar.

Large and responsive images

Large responsive images

Nowadays large images are usually placed in the background with text on top. This way a user focuses on the image rather than on CTA and other buttons. This allows you to create a strong visual experience and tell your story without relying on the text, encouraging a customer to scroll down.

Take into consideration the fact that your users may be accessing your site from different devices. So the image should be visible from phones, tablets and desktop computers. For an excellent user experience ensure your images are responsive.

Hamburger menu

The hidden hamburger menu appeared in order to change long menus of options that took up tons of necessary screen space. It shows a user a clear way to take. By removing busy navigation, you improve the likelihood that the user will find the information they need faster and hassle free.

Background videos

Background videosVideos can allure visitors the moment they open your web page. Video playing in the background can tell story of your brand or explain an idea without having to write tons of text.

People are usually reluctant to read big chunks of text while a video about your company can be consumed and processed very quickly with no effort at all.

Flat design

Many organizations have shifted to flat design. In flat design elements do not include or give the perception of three dimensions. The main benefits are:

  • It’s easier for users to comprehend;
  • It helps the visitor understand your content more quickly;
  • It can load more quickly on websites.

More design trends you can find here.

Brian Jens is a designer and a blogger, currently working at DesignContest. He’s always searching for new research ideas and interesting topics to write about. If you have some ideas in mind and want them to be researched and developed, feel free to contact Brian – he’ll gladly do this for you.

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Boost Your Twitter Followers With These Tips

There is no denying that Twitter is one of the most influential social media sites in the world nowadays. This is particularly obvious as many famous Hollywood celebrities make use of Twitter to make updates and to let their fans glimpse a little bit of their personal life. The popularity of Twitter has even escalated to the top as business enthusiasts somehow find a way to make use of Twitter as a platform to market their business thus, the birth of Twitter marketing.

Twitter MarketingTwitter also sees this as a chance to encourage more users and increase its popularity. They even responded in support to these businesses by adding relevant features that are useful for them to promote their business items. Some these business features include engagement, customers, and sales which are essential factors when doing a business. Through a special app, twitter users can now use this platform to check and monitor their business progress using their phones.

If you are not acquainted with these new changes in twitter yet which you can definitely use to grow your business’ through social media, then you must read the following tips on how to build Twitter followers to ensure Twitter success.

Create a Twitter Profile that Reflects your Business

Every single thing that can be found on your Twitter profile should be relevant and connected to your business. From the photos and bio to the header image and pinned tweets, all of these things should reflect your business’ vision and goals. If your business is about car accessories, it would not make sense if your header image shows a picturesque view of a beach. No matter how tempting it is to post summer-related photo if you cannot find any connection to your product, then please avoid posting it. Your followers might question the credibility of your page which can cost you your potential clients. Your twitter profile is more than just a page to post something about your business; it is an annex to your business’ identity.

Build a Content that your Followers can Interact and Engage

No matter how polished and articulate your Tweets are, if your followers cannot relate to them, then they are good as nothing. Twitter conversations are like face-to-face dialogues to your followers, you have to keep them interesting to encourage your followers to interact.

Take advantage of the to search for relevant content that your competitors used to engage their customers. You can find out what sort of conversations that most customers like to interact. Strategize your content carefully; every tweet counts. When people see that all your tweets are word of the mouth by many, they will likely take interest on your account and start following you. This way, you actually build twitter followers who are potential clients to your business.

Maximize your Twitter Marketing Strategy In Line with Your Followers’ Interest

Twitter Marketing StrategyThe fact that Twitter is considered to be a popular platform to promote one’s business; you should maximize every available Twitter marketing strategy that could help you market your business to a much wider audience. You should not only focus on building your followers, you also need to find ways to keep them. The real challenge is not convincing people to follow your business’ Twitter but more on keeping them interested to stay. Now, that is one tough job to do, but given the right conversations and interesting photos to pair with, it should not be that big of a problem. You can make use of fun and interesting hashtags, high quality and timely photos as well as promoted tweets and Call to actions (CTAs).

Study Your Demographics and Make Use of Twitter List

Twitter ListKnowledge is power indeed. The more facts you know about your business as well as your followers, the more strategies you can make to boost your account. Make time to study your Twitter activities. Take note of those conversations that your followers are most engaged in. You can also track the exact time that most of your followers are online and when is the best time to tweet. These pieces of information are useful to help you plan your next move.

Also, use the Twitter list in your advantage. Categorize your followers in a way which would make it easier for you to interact and tweet.

Be Grateful and Show Positivity

Some people take interest in a tweet that emits positivity so make sure to show some to your followers. It would also do your business good if your followers feel valued and appreciated so be grateful and do not forget to thank them for following your business. After all, one way to secure loyal followers is through building a more personal connection.

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