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Understanding Link Tags And How To Decipher Them

Advanced Link Building StrategiesEvery SEO specialist needs to get a good grasp of building links. Google, the world’s largest search engine, is designed to crawl and index webpages with an aim to provide the best search results. How does Google choose which among the billions of pages online deserve the top spots?According to its website, the search engine’s algorithms “rely on more than 200 unique signals or ‘clues’” such as keywords, the freshness of content, and PageRank. These signals make it possible for Google to return the best results per query.

The Two Sides of Link Tags

In boosting your SEO, it’s essential to know how to make proper use of a link tag, which provides a “clickable area” on a page that users can use to move to another page. However, not all links work to your page’s favor. Take note of the distinction between a do-follow link and a no-follow link. Do-follow links are links that count as points and boost page ranking while no-follow links, as the term implies, do not add value to the page as far SEO is concerned. It’s basically a notice for search engines saying “don’t count this.” Examples of no-follow links include robots, meta tags and link attributes.

Manually Decipher No-Follow Links

There’s a simple way of identifying the do-follow and no-follow status of links in your webpages. If you’re using Chrome, go to the navigation bar and click View>Developer>View Source. For Mozilla Firefox, simply Right-Click>View Page Source. Do an Edit>Find and key in “nofollow” in the search box. All no-follow tags will be highlighted for your easy reference.

SEO Tools For Your Link Tag Hunting

If you’re managing a lot of web pages, you can make your job a lot easier by using tools in identifying link tags. Here is a quick list:

How to check no-follow links? NoFollow outlines no-follow links, <noindex> HTML tags and optionally all links on pages with no-follow or noindex robot meta tags. It shows meta tags for googlebot (Google), slurp (Yahoo), msnbot (Bing) and teoma (Ask). It also enables you to customize your own CSS styles for outlining. NoFollow is available for Chrome, Opera, and Safari.

User review: “Been using this plug-in for a while. Really useful.” – Brian Scott

    • NoFollow Simple

This extension for Chrome outlines all no-follow links on web pages. NoFollow Simple is pretty straightforward. You just need to install it and let it work automatically.

User review: “This plug-in shows all no-follow links in red which is very useful.” – Preston Miller

    • NoFollow SEO Link Highlighter

One of the extensions to use in checking no-follow links is Wayfair’s NoFollow SEO Link Highlighter. It allows you to highlight links that direct to any of your domains using a color of your choice. The highlighting feature can be turned on and off for different sites. This extension is available for Chrome.

User review: “This made my work checking no-follow links and brand mentions a lot easier. A great tool for online marketers.” – Jessica Woodbury

NoDoFollow is an extension for Mozilla Firefox. It highlights links in a page and color codes them and a do-follow or no-follow link.

User review: “I’m glad this plugin still works with any latest version of Firefox. This is a very useful add-on for me when spotting no-follow or do-follow links both in my website and off sites.” – Alex N. Dawson

No-Follow Links Are Not The Villains You Think They Are

Although no-follow links give you no SEO point, they can still provide referral traffic. Remember that aside from PageRank, Google uses a number of signals or clues to determine which pages to return to users. A quality content, no-follow or not, can lead to huge traffic to your website. Moreover, regardless of its status, a link that is relevant to your business and target audience can help build your brand.

A perfect instance when no-follow links can be beneficial to you is illustrated in websites with a Wikipedia link, which has a no-follow status. Gianluca Fiorelli of IloveSEO noted: “I dug into that link and discovered that it was to a post about the Welsh immigration in Patagonia present in that site’s blog. Is that link sending traffic to the site? Probably not at all, but it was noticed by someone in the BBC website, who finally linked to that same post citing Wikipedia. Boom, now that travel site not only has one link from Wikipedia, but it has also an important backlink from another trusted seed: the BBC.”

Help Google Help You

Understanding the importance of link tags is essential in your SEO strategy. However, there are other factors that you should take note as a webmaster. One of these is the set of quality guidelines that help Google find, index, and rank sites. Basically, your pages should be created for real users. There are countless webpages solely created for search engines that only add up to the piling junk in the Web. Google suggests that you ask yourself this question: “Does this help my users? Would I do this if search engines didn’t exist?” Create unique and interesting content that will catch the attention of your target audience. Ask a digital marketing agency in the Philippines or in any other places for that matter for tips.

How can you help Google help you and your SEO? Place keywords that typical users would type to find your pages; design your site to have a clear conceptual page hierarchy; and check the advertisement links on your pages to make sure they do not affect search engine rankings. Moreover, although Google is able to crawl HTML content in less accessible pages in your site, it’s still necessary that you make the most important information visible by default.

SEO is the core of your digital marketing. Businesses, regardless of the sector, are beginning to acknowledge the power of a well-planned and intelligently executed SEO strategy. If you’re a newbie in the field, you’re in for an exciting ride as the SEO realm is one that develops over time. It’s your job to track and navigate its path.

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The Basics Of Buffer Social Media Scheduling Tool

When talking about social management tools, the capacity of the marketer to have an efficient schedule of updates is indubitably one of the most notable features people seek for. With the web’s sophisticated realm, there have already some tools that promise to offer this features. However, one of the easiest and the best to utilize is Buffer.

Below are some important points as to how you can exhaust Buffer and how it may assist you in managing your social media activities.

The Basics Buffer Social Media Scheduling Tool by LinkVista Digital Inc

Buffer Helps You Connect To Numerous Social Channels

Initially created solely for Twitter, this platform now allows users to ha have a connection to various social channels such as LinkedIn, Facebook as well as profiles. But know that when you are using the free plan, you are only allowed to connect a single of each profile. If you want to go beyond and be able to add as many as 12 profiles, you may want to upgrade to their “Awesome” plan at $10 monthly.

Have An Efficient Schedule Of Your Updates

With Buffer, scheduling status updates and tweets have become ultimately easy. You just need to set the time zone of your location and choose your schedule. Right after, all your posts will get sent mechanically. If you are using the free plan, you’ll be able to set and have schedules for each and every profile. However, you must expect that each profile’s schedule will be the same for each and every day.

If you want to have a diverse schedule of posting from day to day, then you will need to upgrade to their paid plan.

Have A Post Added To Your Queue

Buffer works by “dripping” out the posts in the user’s queue. When adding a post to Buffer, click on “What do you want to share?” box that can be located on top of your page then you can now have your post entered. After, click on the avatars of the social channels you wanted your posts to appear and click on the “Buffer” button. Or, if you wish to send out the post immediately, you can click the “Share now” button.

Have An App Or Two Added

To make it easier for users to share contents, they find on the web; Buffer has browser extensions that are available for Safari, Chrome, Chrome, Firefox, etc.

Further, If you wish to post an update from your smartphone, it has also mobile apps that are offered for both iOS and Android devices. Moreover, other Bufferapps could give you the freedom of sharing your blog posts in WordPress, spreading contents from your news reader, and add a buffer button on your blog for others to easily share your blog posts.

See Decent Analytics

Through Buffer, you will also be able to obtain some decent analytical capacities that make you see how your posts, updates or tweets are doing. Below is the breakdown of what it tracks:

Twitter – retweets, clicks, favorites, mentions, reach

Facebook – likes, shares, reach, comments, clicks

LinkedIn – comments, reshares, likes, potential, clicks

Like most of Buffer’s other components, this tool for analytics is handy to use and allows you to keep tabs on your performance on social media at a glance.

Here’s a step-by-step guide as to how you can setup your WordPress Account to Buffer and how to schedule a post:

  1. Sign up For An Account

The initial thing that you must do is to register for an account in Buffer by visiting, or you can also use your Twitter, Facebook or Twitter Accounts to sign up for an account.

      2. Connect WP To Your Buffer Account

Now that you already have an account in Buffer, the next thing that you must do is to have your WordPress account connected to your Buffer Profile. You just simply need to install then activate WP to Buffer plugin on your website. Go to Settings >> Buffer.

For you to have your WordPress site connected to your account in Buffer, you must be able to create a Buffer app. Don’t worry; the plugin will let you see the link create an app. Note that under the link is callback URL which you must copy as you are going to use it for the next step.  Continue by clicking on the ‘Registering an Application’ link. This will direct you Buffer App’s developer website.

3. Fill out Required Fields

Give a description as well as a name for your app. Further, in the website field, put the URL of your site. Then enter the URL shown by WP to Buffer plugin in the callback URL field. Now, after you have filled out all the required fields, press the “Create Application” button. Then after that, expect to receive an email from Buffer containing a link to allow you access your token. The said link will direct you to Buffer’s site where you will be able to see your Access token and Client ID. Copy these and have them pasted in your WP to Buffer settings page.

That’s all; your WordPress site is now connected to the Buffer App.

4. Now Have A Post Scheduled And Published On Social Media

To have the post shared automatically the moment they get published, you have to go to WP 2 Buffer settings page and have the Post tab clicked. Then, select on Publish and make sure to choose your social media channel to share your post to before clicking to save your changes.

To have scheduling enabled, head to the dashboard of your BufferApp and click on the Scheduling tab. Then, select your time zones and the different time schedules to share your post.

Final Thoughts

Buffer is truly a great tool that could effectively assist you in scheduling and manage your social media campaign. It could help you to have an easier work process while making things a lot better and more efficient. So give it a try now!

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