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How to Best Use Instagram Analytics

Instagram AnalyticsInstagram is a big platform. From its humble beginnings back in 2010, it’s grown into a large service with more than 500 million monthly active users, all of which are scrolling through photos in their feed and engaging with the content that they love. Obviously, this large install base makes it ripe for individuals and businesses who want to grow their brand, and indeed, almost half of American brands use the platform to market their message.

If you count yourself among the many who want to take advantage of Instagram to help promote yourself, you’ve made a potentially wise decision by embracing the social media trend. Success isn’t always easy, though, and it will take some skillful use of Instagram’s analytic capabilities to make sure you can gauge whether you’re making an impression.

               Instagram Insights

There have long been third-party analytics sites that aided social media users in learning more about their Instagram stats. Last year, Instagram rolled out their own internal tool, Instagram Insights, which allows users the ability to track analytics and make the most of that sweet, sweet data.

Just what kind of data is that? For starters, it allows you to view your total impressions and total reach for different periods. In other words, how many people did your posts reach? You can track various forms of engagement, things like “how many people viewed this photo,” “how many people liked it,” and “how many people commented.” That’s just the beginning, though.

Instagram Insights also allows you to learn more about your followers. Not just the total number, either, you can find out more about the gender, age, location, and even the peak times when they are viewing your posts. You can sort your posts by the “top performers” in different categories, and even get a breakdown of what ratio of your followers are looking at your posts.

This is a lot of information, comparable to what you’d get with just about any other analytical tool. The question now, then, is how to use all that data to your advantage?

               What to Do with Your Analytics

For example’s sake, let’s say you’re running a business, a dumpster rental company or some such. You’ve clearly got a niche going on (who doesn’t?), so you need to use your analytics data to answer some key questions about your content and learn more about your audience to perfect your marketing approach.

When it comes to your content, what you want to identify is what posts are doing the best and what the best times to post are. Insights, thankfully, breaks all that information down for you. You can sort out your best performing posts to find out what kind of content is being viewed and shared the most, and follow suit by giving your audience more of what they like to extend your reach.

You can pair this with an analysis of the most popular hashtags, so you know how to mark your posts to get more people to see them (again, in an effort to widen your audience). You’ll notice that some posts do better at certain times of the day or certain days of the week. Use this information to create a schedule so that you aren’t wasting time posting on Instagram when no one is paying attention.

To help hone your message to your audience even better, take a close look at that follower data. It will aid you in determining your primary demographic on the platform. Once you know that, you can start tailoring your efforts to coincide with their general habits, further augmenting how well your posts perform.

If you need a bit of assistance crafting content that will garner engagement, you might even think about hiring some help from a third party. PPC management firms can take your analytics and spin the sort of posts that get clicks and build your brand.

               How to Get to That Insights Data

You might have noticed that if you’re using a regular Instagram profile, those Insights are nowhere to be found. Don’t be alarmed, you’ll first have to convert your personal Instagram profile into a business profile. This is an easy process that Facebook (who owns Instagram) has helpfully laid out on their Facebook Business Page:

  1. Go to your profile and tap.
  2. Tap Switch to Business Profile.
  3. On the Connect Your Facebook Page screen, you’ll see all the Facebook Pages you’re currently an admin on. Select the Page you’d like to associate with your Business Profile on Instagram. Learn more about Page roles.
  4. On the Set Up Your Business Profile page, review your business’s contact information, make any changes and tap Done.

Once you’ve followed those simple steps, you will be able to access Instagram Insights. Again, Facebook comes to the rescue with a simple multi-step guide:

  1. Go to your profile.
  2. Tap an image you’d like to view insights on. If you see in the bottom-right corner, this means you’ve promoted the post.
  • If the post has been promoted, you’ll be able to see insights for both the original post and the promoted post. Tap Original to view insights for the original version of the post. Tap Promotion to view insights for the promoted version of the post.
  1. Below the image, tap View Insights

You should now be able to look at all that valuable data.  You can view your analytics for specific posts, and you can even look at Insights for your Instagram Stories, sorted chronologically and available for 14 days after they’ve been created. Also keep in mind that Facebook & Instagram are hard at work to add more data factors to their analysis, so it might be a good idea to check the Advertiser Help Center regularly to learn about what updates they have on the horizon. You can learn more about the available insights they do offer here.

Remember that Insights data is important. By bringing it all into focus and capitalizing on it by tightening up the holes in your social media game, you can “rise up the ranks,” so to speak, and take your marketing efforts to the next level.

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7 Ways to Help Your Content Go Viral

Content Going Viral

How many times have you put your content out and you witnessed it receive only a handful of comments and shares?

When this happens a bit too often, it can be disheartening.

The fact is that getting your content to go viral actually takes much more than sharing your new post on your social channels and asking your friends to promote it for you.

Here are 7 techniques to help your content get as widespread as possible.

1. Outreach to Engagers and Influencers In Your Network

Influencers are the big names in your niche who belong to your network of followers, so they either follow you or you have a follower in common.

Engagers are those people in your network who engage with you often and they have quite a good following themselves.

When you email engagers and influencers, make sure to stress the benefits for them: will this content piece help them improve what they already do? Could be of interest to their followers? Does the piece build upon something they have written and added interesting points? Can you get them Instagram verified?

Be a helpful friend, not a bother or a spammer. You may want to follow Carol Tice’s advice on blogger outreach to avoid mistakes.

2. Turn Social Tools Into Your Best Friends

Doyan Wilfred from uses a combination of social tools to make sure her content gets in front of as many eyes as possible:

Doyan Wilfred

Doyan Wilfred

I have Jetpack’s publicize activated, so that as soon a post goes live its shared to all my connected social media channels.

I use Revive Old Post plugin to update blog posts to social media channels.

I also use Buffer and Hootsuite to schedule posts.

In addition I listen for any mentions and respond to them. I try to thank those who share my posts such as Seven Saints Jewelry.

PS: I have seen that it pays to comment or reply rather than use the like/favorite feature. I know its time consuming but in the long run it pays more dividends compared to a mere like or favorite.

3. Add a Freebie to Your Content

Be it a checklist, a niche guide or an infographics you made out of the most important points from your post, freebies and a clear CTA make it easy for content to get more love and shares.

You can also offer content upgrades to attract list subscribers and create a community around your content.

If you use WordPress, there’s a plugin that helps you do that.

4. Reach Out to Your Community of Friends and Followers

You can always email or message your friends and follower and invite them to help you by sharing your content with their friends and network, and offer to do the same for them.

They know you and, unlike influencers and other engagers, will be more keen to help you without second thoughts. However, still try to reciprocate.

A tip: ask your friends to personalize their share message, for example by highlighting what they like about your content and why. Their network needs a reason to check out your content in addition to you being their favorite person’s friend.

5. Engage in Conversations and Syndicate Your Content

Join communities where you can share your content, put it up for discussion and get insight from other experts in your field., for example, is an Internet Marketing community devoted to sharing, syndicating and discussing of content written by its members. When you become a member, you share and discuss others’ content as well as syndicate yours and get it commented, followed and shared.

Brandon and I (Luana) are also on Kingged, if you want to check us out! is a community of marketers who discuss marketing practices and trends. Create a new thread around something you discussed in your blog post or other content (guide, ebook, infographics, etc.) and get insight from other members. threads get shared quite often on social media, especially Twitter, so your content has better chances to get in front of thousands of eyes and (hopefully) meet the tastes of an influencer. is also marketing-focused and members are on the constant lookout for quality content to follow and discuss. Make sure you read the guidelines first, though.

Kingged, Inbound and Growth Hackers are marketing communities, but you can join any serious, spam-free communities in your niche that will give you the opportunity to share your content to a large, active membership.

Of course, make sure you do the same for others!

6. Amplify Your Social Efforts

David Leonhardt, President of THGM Writing Services, suggests you use Triberr and ViralContentBuzz:

David Leonhardt

David Leonhardt

I use amplifiers of all kinds.  I have a lot of social media followers, but my followers alone will never take something viral.  By using Triberr and ViralContentBuzz, and by tapping into private mastermind groups, I can give my content a lot more reach, and every now and then – Wheeeeee! – it takes off on StumbleUpon or LinkedIn or Twitter.

Christopher Jan Benitez, on the other hand, highlights the importance of making sure your content sparks interest on social media:

Christopher Jan Benitez

Christopher Jan Benitez

For your content to go viral, I suggest looking up into Upworthy’s and Buzzfeed’s strategy on using compelling post title and description on social media to increase shares. It’s all about creating interest from your audience and delivering on that interest with actionable and useful content in order for your post to be shared online.

7. And 7 Rules to Virality

“To make your content viral,” says Irina Weber of, “you should create a piece of quality masterpiece.”

For your 7th Way, here are her 7 rules (pun intended) to ensure your content goes viral quickly:

Irina Weber

Irina Weber

  1. People love lists, how-to posts.
  2. Create attractive headlines.
  3. Use more visual aspects like images, videos, infographics.
  4. Check your grammar.
  5. A touch of humor will be top notch.
  6. Get shared in social networks.
  7. Let people comment.

Are There More Virality Tips Out There?

Of course there are! Check the links below:

What is YOUR number one tip to help your content go viral?

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Instagram Hashtags

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Get Verified Twitter

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Social Media Analytics

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