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5 Steps To Maximize Infographics Exposure

Infographic Promotion TechniquesJust like with building a website; no one will find it without the proper marketing. The same goes for infographics. If you research and design the best infographic, but have no way of marketing it to the public more often than not it will fail. This is an unfortunate truth, but following the steps below can help avoid such infographic pitfalls.

  1. Research – Make sure to do your homework when it comes to researching a subject. Cite your facts and double check for accuracy. The last thing you want is to spend hours of time designing a misinforming infographic. Always check where the numbers came from and make sure it makes sense.
  2. Design – This is the most important stage of an infgraphic. Without a good design all the time and effort is gone to waste. You need to find a way to organize all the data in a clear and concise way that is easy to read. It must make sense and flow throughout the entire infographic. This can be difficult and takes practice.
  3. Publish – You want to publish the new infographic on your website or blog first as a way to get credit for having the first copy. This is for SEO purposes and will help your infographic rank in Google and other search engines. Write a few paragraphs of text before and after the infographic as the search engines love to see original content and the infographic can back up the text. A few paragraphs are all you need here. Below the infographic you want to have a click to embed box where people can copy a strip of HTML code and paste it directly to their website and have the infographic appear with credit back to your site. This is the beauty of an infographic. Also, you want to have social sharing buttons on this page so others can like, tweet, share, pin, etc. the infographic to their personal social networks.
  4. Directories – After you have added the infographic to your own website or blog you want to begin to distribute it across the web. This means finding infographic sites such as or free image sharing sites such as flickr. There are thousands of websites available so pick and chose those that receive high volumes of traffic and those that are niche related as these will have the biggest impact on your search engine rankings and exposure online.
  5. Press Release – After all of the above steps have been completed it wise to craft a press release about your newly created infographic. Write an original AP style piece and submit it to free and paid press release directories across the web. This will bring in an influx of new traffic and backlinks to your website.

By following these steps you will maximize the exposure your infographic gets to the world. It is just like building an amazing website, if no one is going to it then it is useless. The same goes for infographics. You can spend tens of thousands of dollars doing the market research and creating the infographic, but without the proper exposure no one will see it.

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Visual Media Enhances Social Media Marketing Campaigns

Visual Social Media MarketingPeople may read words and literature umpteen number of times, but a picture speaks thousand words. In this article, we discuss the importance of visual media in social media marketing strategies. Presently, multimedia microblogs have caught the attention of social media marketers because pictures actually accentuate the brevity of content.

Given the exponential increase in the popularity of photo-sharing sites such as Instagram and Pinterest, we can certainly declare that digital communications has catapulted visual media. A tweet may be just 150-character long but a picture accompanying the tweet only increases the relevance of those 150-characters.

Most people get hooked onto your content provided you also associate relevant pictures with those posts. One needs to bear in mind the expectations of the target audience while posting those pictures.

Video, audio, and text may be the key fundamentals of content, but visuals in the form of pictures and images help encapsulate the attention of your target audiences.

Most people would prefer seeing a neat picture of any consumer gadget before deciding to purchase it. So, if you write a review of a consumer gadget, make sure you include a decent image of the product with the review. Graphics also form an integral component of visual media. While describing any comprehensive procedure, animations and graphics only add to the appeal.

Suppose you are launching a series of technical books on a certain type of software. You need not add all the images of these books onto the website or blog, rather you can incorporate graphics and animations in the form of “Call to action tab”. The “Call to action tab” can be linked to your Facebook or Pinterest page that you extensively use for promoting your business.

On the Facebook page, make sure that you include some interesting graphics and animation slides that actually hold the attention of the consumer. Most infographics and statistical charts are shared through this manner on the Facebook page of brands. Infographics are images that creatively blend lot of information in a sequenced manner.

While sharing infographics on social media platforms such as Facebook and Pinterest, all you need to do is add a little note that is relevant with the pictures. This increases the ease of referring these infographics.

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Social Media Marketing Strategies for Small Businesses

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Who Has Unfriended You On Facebook

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I bet you took a course in SEO, to learn Google Adwords or Social Media Marketing training already, either for free or for a fee. And I bet that course was held entirely online. Nothing wrong with that — the web provides great tools to build a successful and valuable course, so you did well [...]

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DuckDuckGo positioned itself as one of the most trafficked search engines in 2013 with 1 billion searches, and it’s acquiring a bigger and bigger user base thanks to its battle in defense of the web searcher’s privacy. All in all, DuckDuckGo (DDG) may as well become Google’s and Bing’s next most determined competitor. Back on December [...]

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