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Penguin 3.0 — Google’s latest version of fighting spammy links

Google Penguin 3In October 2014, Google released Penguin 3.0, an advanced spam filter that fights spammy websites and links. This filter can detect those links that do not adhere to Google’s guidelines of genuine links. Penguin filter was first released in April, 2012 and this filter affected 3.1% of search queries for the first time. Since the date of its launch, there have been six releases of Penguin filter. Penguin 3.0 has been the most advanced update in Google’s algorithm.

Most online publishers have been affected by Penguin 3.0. Publishers who were affected by Penguin’s previous update in October 2013 had been anxiously waiting for Google’s update of Penguin filter. They have removed spammy links to see if there is any improvement in web traffic. If they do not see any improvements in web traffic, they would have to wait for the next release of Penguin filter. People who have removed bad links within the last three weeks of Penguin 3.0’s release might not have seen any impact on their web traffic. Spammy links have been actively detected and brandished by Penguin 3.0.

To determine whether a website has been affected by Penguin 3.0, Penguin Penalty Checker Tool must be first used. This tool is used to compare web traffic on days of Penguin rollout. If web traffic has dropped during a Penguin rollout, the website is surely affected by Penguin’s update. However, the website must be completely audited so as to be totally sure of Penguin 3.0’s impact on web traffic.

Publishers who have witnessed a drop in ranking are not actually affected by Penguin’s update. Links that pass Google’s filters act as credit or votes. If the spammy links have been countered by Penguin, they would no longer act as credit or vote share. With the release of Penguin 3.0, websites that gained visibility through shady links lose visibility and credibility. This is because these shady links get counted and removed by Penguin 3.0 that acts as an advanced filter.

Websites that were not directly penalized by Google lost their share of fake votes or credits, thanks to Penguin 3.0. With the release of Penguin 3.0, a new system has been created. Today, refreshing of content has taken precedence with most web publishers doing it quite frequently. As per latest reports released by Google, Penguin 3.0 has already affected 1% of queries. In the history of Google, Penguin 3.0 was the most anticipated update for web publishers all over the world. Google released the latest Penguin update almost after a year.

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Email Turns 44 in 2015 [Infographic]

In 2015, email celebrates its 44th birthday. While electronic mail messages have been around since 1971, their format and the way we use them has changed tremendously in the past 44 years. In celebration of email’s anniversary, let’s take a look back at its history via this infograhpic from Reachmail.

Email was “born” in 1971, when computer engineer Ray Tomlinson sent the first electronic mail message (a message whose contents he unfortunately can’t remember today). Electronic mail soon found a fan in Queen Elizabeth II, who became the first head of state to send an electronic mail message in 1976, and from there, it spread quickly. In 1978, the first electronically sent advertisement went out over a network of government and university computers.


One of electronic mail’s hallmark features is its capacity for brevity- or how easy it is to send short, quick messages. This characteristic first began in 1982, when the word email was first used; that same year, Scott Fahlman used the first ever smiley “emotion.” In 1989, AOL’s signature phrases were recorded by radio man Elwood Edwards; among them was “You’ve got mail!” which later became the title of a Warner Bros. major motion picture that topped $250 million at the box office.

Microsoft became a major player in the email game in 1997, when they bought Hotmail for about $400 million and released Microsoft Outlook. However, as email became more and more popular, people also began to abuse it. The word “spam” was added to the Oxford English Dictionary in 1998, and in 1999, a fake email claiming that Bill Gates planned to share his wealth with Internet users was forwarded by millions.

In response, George W. Bush signed the CAN-SPAM Act into law in 2003, making it the US’ first national standards for sending commercial emails. In 2004, the FTC codified email spam laws, and the next year, SPF became the first technology established that verifies email senders’ identities. In 2007, the Internet Engineering Task Force adopted anti-phishing security protocol DKIM.

During the early 2000s, Internet users began having some fun with email. On a 2003 episode of The Simpsons, for example, Homer revealed that his email address was In 2004, LOL and several other Internet acronyms were recognized in the Oxford English Dictionary, and multimedia emails were introduced that year after the MMS World Congress in Vienna. Google released Gmail to the public in 2007. Email also officially became “email” and not “e-mail” in 2011.

These days, you’re hard pressed to find someone without an email address. In the 2008 presidential campaign, candidate Barack Obama was able to compile a database of over 13 million email addresses, and in 2012, researchers reported that 90 million Americans accessed their email on a mobile device, with 64% doing so daily. To help users avoid email overload, Google introduced Gmail tabs in 2013.

Unfortunately, hackers have gotten smarter as well (probably not helped by the fact that many people’s passwords are still “password,” “123456,” or “qwerty.” In 2014, hackers made headlines when Sony Entertainment was hacked, and hundreds of sensitive emails were released. Although the government blamed North Korea, North Korea denied responsibility.

Email has changed our lives in its first 44 years, and while we can’t predict what’s coming next, one thing’s for sure- we’ll be hearing “You’ve got mail!” for quite awhile!

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SEO Title Tags Optimization in 2015

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Google has been changing several title tags of articles displayed on search engine result pages (SERPs). The reasons for changes could be diverse including length of title tag to page content and search queries. Most SEO folks must know that the maximum permissible limit for titles is 70 characters. In fact, Google prefers titles whose [...]

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Will BlackHat SEO Still Work In 2015?

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8 Tips to Protect Your Business and Stay Out of Legal Trouble Online

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The WWW in a URL used to be thought of as an abbreviation for “Wild Wild West” when it came to legality. But the law is finally catching up to many of the ways people and companies can harm or take unfair advantage of others online. Current laws protect against deceptive or abusive emails, online [...]

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Do Nofollow Backlinks Help SEO Rankings?

Do your nofollow backlinks help position your site in search engines? That’s the question Cemper’s new survey at LinkResearchTools is asking SEO experts and webmasters. The SEO community is divided on this matter. Some will praise the indirect benefits of nofollow backlinks on Google and the direct effects they have on other search engines — [...]

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Writing Articles for LinkedIn

Many people use LinkedIn’s publishing feature to promote their business and services, but there are very few people who are termed as LinkedIn influencers. There are some tips for optimizing the viewership of published work on LinkedIn. Know the working of channels on LinkedIn Channels are nothing but categories on Linkedin. Customer Experience channel is [...]

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