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Email Turns 44 in 2015 [Infographic]

In 2015, email celebrates its 44th birthday. While electronic mail messages have been around since 1971, their format and the way we use them has changed tremendously in the past 44 years. In celebration of email’s anniversary, let’s take a look back at its history via this infograhpic from Reachmail.

Email was “born” in 1971, when computer engineer Ray Tomlinson sent the first electronic mail message (a message whose contents he unfortunately can’t remember today). Electronic mail soon found a fan in Queen Elizabeth II, who became the first head of state to send an electronic mail message in 1976, and from there, it spread quickly. In 1978, the first electronically sent advertisement went out over a network of government and university computers.

history-of-email

One of electronic mail’s hallmark features is its capacity for brevity- or how easy it is to send short, quick messages. This characteristic first began in 1982, when the word email was first used; that same year, Scott Fahlman used the first ever smiley “emotion.” In 1989, AOL’s signature phrases were recorded by radio man Elwood Edwards; among them was “You’ve got mail!” which later became the title of a Warner Bros. major motion picture that topped $250 million at the box office.

Microsoft became a major player in the email game in 1997, when they bought Hotmail for about $400 million and released Microsoft Outlook. However, as email became more and more popular, people also began to abuse it. The word “spam” was added to the Oxford English Dictionary in 1998, and in 1999, a fake email claiming that Bill Gates planned to share his wealth with Internet users was forwarded by millions.

In response, George W. Bush signed the CAN-SPAM Act into law in 2003, making it the US’ first national standards for sending commercial emails. In 2004, the FTC codified email spam laws, and the next year, SPF became the first technology established that verifies email senders’ identities. In 2007, the Internet Engineering Task Force adopted anti-phishing security protocol DKIM.

During the early 2000s, Internet users began having some fun with email. On a 2003 episode of The Simpsons, for example, Homer revealed that his email address was chunkylover53@aol.com. In 2004, LOL and several other Internet acronyms were recognized in the Oxford English Dictionary, and multimedia emails were introduced that year after the MMS World Congress in Vienna. Google released Gmail to the public in 2007. Email also officially became “email” and not “e-mail” in 2011.

These days, you’re hard pressed to find someone without an email address. In the 2008 presidential campaign, candidate Barack Obama was able to compile a database of over 13 million email addresses, and in 2012, researchers reported that 90 million Americans accessed their email on a mobile device, with 64% doing so daily. To help users avoid email overload, Google introduced Gmail tabs in 2013.

Unfortunately, hackers have gotten smarter as well (probably not helped by the fact that many people’s passwords are still “password,” “123456,” or “qwerty.” In 2014, hackers made headlines when Sony Entertainment was hacked, and hundreds of sensitive emails were released. Although the government blamed North Korea, North Korea denied responsibility.

Email has changed our lives in its first 44 years, and while we can’t predict what’s coming next, one thing’s for sure- we’ll be hearing “You’ve got mail!” for quite awhile!

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SEO Title Tags Optimization in 2015

On Site SEO 2015Google has been changing several title tags of articles displayed on search engine result pages (SERPs). The reasons for changes could be diverse including length of title tag to page content and search queries. Most SEO folks must know that the maximum permissible limit for titles is 70 characters. In fact, Google prefers titles whose length is between 50 to 59 characters.

Google has not suddenly brought about this truncation. Google always displays in pixels, but the search results of Google have been presented in Arial font. This implies that there are thin characters like 1 consuming less space. On the other hand, there are also fat characters like M consuming more space. Because character count can be understood easily by most people using the web, Google has now lowered the limit of character count for title tags.

When a data survey was conducted on 11,000 keywords, it was found that titles are changed by Google before displaying on SERPs. When the titles tags of Google were compared with the actual titles of articles, it was found that Google partially changed almost 36% of titles. In this case, the reformed title displayed was obtained from on page title having certain minor appendages. Moreover, Google had completely changed about 25.4% of titles, wherein completely different words were added on SERPs when compared to page titles.

Does rank position of search results determine changes to title tags? While carrying the survey on 11,000 keywords, it was found that title changes were evenly frequented on first as well as the tenth page of the search results. The rank page of search results did not affect the distribution of changes in title tags. The notion that title tags are changed for the first few pages was disproved. The frequency of changes in title tags was uniform for the first as well as the tenth page of search results.

The title tags may contain brands that are well-known or ordinary, such as Spotlight Resorts or Media Force. In case of ordinary brands, it must be placed at the end of the tag. In case of well-known brands, the brand name may be placed at the beginning of the title tag. Keywords must be not be stuffed in title tags: they must be readable. By ensuring these measures, the chances of seeing changed title tags in search results get minimized.

In conclusion, all SEO experts and online publishers must note that long titles are not compatible with Google’s guidelines. If you want that the title tag of the article remains unchanged, you must ensure that the title is suitably appropriate to the content. Moreover, it should be within 50-59 characters. In the title tags, the placement of keywords must be at the beginning in order to create better influence on search engine results.

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Will BlackHat SEO Still Work In 2015?

2015 SEO Techniques

BlackHat SEO refers to tactics and techniques which focus on achieving high SERP positions without following the search engine guidelines. Some of these tactics and techniques are parasite hosting, keyword stuffing, cloaking and sneaky redirects, hidden text and links, paid links and doorway pages. None of these tactics works if used independently, but if they [...]

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Google Algorithm Pigeon: Local SEO Business Websites

Google Algorithm Pigeon

Local search engine results on Google have been altered since the release of Pigeon in July, 2014. Pigeon is an update to Google’s algorithm as it alters the way local businesses are enlisted on the first page of search engine results. Pigeon has created a significant impact on local search engine results of Google. Nearly [...]

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Lead times for the Apple iPhone 6 and 6 Plus

Apple iPhone 6

The Apple iPad Air 2 and the mini 3 were recently announced last month. Both these products are found to be having short lead times. Across countries such as Canada, USA, Australia, Japan, Singapore, Hong Kong, China, France, UK and Germany, the lead time for the iPad Air 2 is of 1-3 business days whereas [...]

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The Microsoft Band in the Wearable Smartphone Market

Microsoft Band

Recently, Microsoft brought a surprise to the tech world by introducing a fitness tracking wristband which comes with an app and cloud computing technology which can track fitness and health related data and the best part is that it is actually very good. The band costs $199 and is proof that the company wishes to [...]

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8 Tips to Protect Your Business and Stay Out of Legal Trouble Online

gavel and keyboard internet law

The WWW in a URL used to be thought of as an abbreviation for “Wild Wild West” when it came to legality. But the law is finally catching up to many of the ways people and companies can harm or take unfair advantage of others online. Current laws protect against deceptive or abusive emails, online [...]

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Do Nofollow Backlinks Help SEO Rankings?

Do your nofollow backlinks help position your site in search engines? That’s the question Cemper’s new survey at LinkResearchTools is asking SEO experts and webmasters. The SEO community is divided on this matter. Some will praise the indirect benefits of nofollow backlinks on Google and the direct effects they have on other search engines — [...]

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Writing Articles for LinkedIn

Many people use LinkedIn’s publishing feature to promote their business and services, but there are very few people who are termed as LinkedIn influencers. There are some tips for optimizing the viewership of published work on LinkedIn. Know the working of channels on LinkedIn Channels are nothing but categories on Linkedin. Customer Experience channel is [...]

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About Web Analytics Consultants

Many CMO’s are pushing to hire web analytics consultant, however many of them have experience with analytics which is essential when managing a digital business. Without data a business is not running its full capabilities. If you own and operate a website then your objective is obviously to get as many people as possible to visit your [...]

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