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How to Use Crowdfire for Marketing Effectively?

Using Crowdfire App For Instagram MarketingSocial media marketing can be very rewarding but you need to understand your target audience well in order to get the most out of it. Simply having a clear idea of the follow-back ratio your social accounts are getting may go a long way in helping you refine your marketing strategies and making them more effective.

However, managing your social media accounts can be incredibly challenging, and this is where Crowdfire comes in.

What is Crowdfire?

Crowdfire is probably one of the most effective tools out there when it comes to managing and growing your Twitter and Instagram accounts. It’s a powerful mobile (app) and web tool (website) that not only offers you a detailed analysis of your accounts, but also finds users for you to follow that are relevant to your niche.

How to Use Crowdfire for Growing Your Social Media Presence?

One of the most important components of any social media strategy is to follow users relevant to your niche to gain targeted followers. However, it can also be just as important to unfollow those that do not follow you back.

Crowdfire allows you to do both these things in a surprisingly simple way. You can find users relevant to your niche in just a few clicks, and follow them all at once. Similarly, you can also find out which users didn’t follow you back, as well as unfollow them, all with just a few clicks.

However, as aggressive following and unfollowing may not go well with the social media networks, Crowdfire has some limits in place that help you stay under the radar and not risk getting your accounts banned.

CF5It’s surprisingly easy to connect your accounts with the app and takes just a couple of minutes or so, regardless of whether you’re using the mobile app or the website. Crowdfire also doesn’t store your account credentials, so you really don’t have to worry about the security of your accounts.

A Look at the Important Features

Crowdfire is a feature-packed tool that does much more than what we mentioned above. Let us take a look at some of its important features below.

Following Followers and Unfollowing “Non-Followers”

It may help you develop a better connection with your target audience if you follow the users that follow you. Similarly, in order to keep growing your social media accounts effectively and consistently, you need to weed out the “non-followers” (users that don’t follow you back).

Crowdfire lets you do both these things incredibly simply, while also ensuring the safety of your accounts with the hourly follow and unfollow limits it imposes on your accounts.

Recent Following Statistics

Crowdfire also provides you with all the analytics that you need to evaluate the effectiveness of your marketing strategies. The feature that allows you to find out who followed and unfollowed you recently, for one, can help you figure out which type of posts are triggering these user actions.

Based on that information, you can tweak your content strategy so that it connects better with your target audience.


A really unique feature Crowdfire comes with is helping you find out which users are showing the most engagement with your posts. This can obviously go a long way in helping you gain loyal followers as well as implementing the required changes in your marketing strategy that helped engage them with your posts.

“Copying” Followers

Another incredibly useful feature Crowdfire boasts is allowing you to follow users of another user in your niche. If used wisely, it can definitely help you get the much-needed edge over your competitors by following their users that are interested in your niche. You can also analyze your competitors’ posts and come up with better content to give their followers a strong reason to follow you too.

A Final Word

Crowdfire also comes with a bunch of other highly useful features such as scheduled posts, blacklists and whitelists and friend check (to find the relevancy between two different accounts).

With an almost non-existent learning curve and the potential to grow your social media accounts considerably over just a short period of time, Crowdfire may well turn out to be the tool you’re looking for to take your marketing strategies to a whole new level.

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5 Link Building Standards You Need To Be Aware Of

For years link building has been one of the most reliable strategies for improving search rankings. However, with ever changing search engine algorithms and black hat techniques, link building started to lose its value amongst the marketers. If you are a link builder, you would have come across the talks of link building dying or Google not in favor of link building anymore.

In its earlier days, SEO was not focused completely on users. Companies were not user-centric because their main goal was to be at the top of the search results. As a result, they had to resort to incorrect link building tactics which in turn has disparaged the image of link building.

But now things have changed to a large extent. People still build links and businesses require them to survive in the online marketing industry. Simple reason – It works. Let’s take a look at some of the standards and facts related to link building in 2016.

  1. Build Links Organically

A lot of people think Google is against link building; but it is not. Let’s roll back where the myth about Google being against link building started.

During a hangout session with webmasters in February 2015, John Mueller was asked: “Should I completely avoid link building or not use it at all? Is link building in any way good for webmasters?”

In his reply John told: “In general, I try to avoid that” also “Only focusing on links is probably going to cause more problems to your website than it actually helps”.

Well, such a statement coming from a Google webmaster trend analyst was enough for people to misinterpret that Google is no longer in favor of link building. However, John never meant to say that Google is against link building.

My interpretation is that Google wants you to focus on creating engaging content and gaining links organically rather than focusing only on gaining links and resorting to black hat link building techniques. Google is not against link building; it is only against the misuse of link building. If you build links the right way and attract quality web-traffic, you cannot go wrong.

  1. Don’t Be Lured By High Authority Websites

Improving search rankings by gaining links from high authority websites looks great on the go. Websites with high page rank and domain authority are bound to have high traffic. So why not go ahead and link to them? Seems to be a win-win tactic, isn’t it?

However, it is one of the most common mistakes made by many search marketers who intend to increase unnecessary traffic to their website. Google is not in favor of this and it wants the search experts to avoid this strategy as it believes this is not a natural way of link building and it is not going to add any value to the reader’s intent.

Getting irrelevant links from high authority websites is worse than getting links from low authority sites.

Before linking, you need to ask yourselves: Does this link make any sense? Will this link help visitors? Will they actually click through it?

If the link is not relevant, it is not going to help you improve your rankings even if it is coming from a high authority website. That said, linking to sites with low domain authority and page rank might not be a bad idea sometimes. Just because a site lacks authority, it does not mean that it lacks relevancy or a great community. Many small websites can probably be the best places to get a link to your website. Page Rank and Domain Authority are important but the first preference should always be relevancy.

  1. Quality Trumps Quantity, Always

It might sound preposterous, but building links should not be the main focus of your link building strategy. There are plenty of other ways as well to build relevant links such as:

ü  Creating great content

ü  Content exchange with established brand

ü  High volume of social mentions

ü  Constantly staying active in your community

ü  Broken link building

ü  Badging

These are some tactics where you can get natural links without any penalty risks. Most of these tactics also help in improving your brand name and increase your chances of getting more inbound links in an organic way and this is how link building needs to be carried out.

  1. Link Building Tools

You need link building tools to improve your campaign performance. You can find a plethora of link building tools in the market. However, these tools are sometimes quite costly and would require a good chunk of your budget. The good news is that you don’t really need expensive tools to start your link building campaign.

-       LinkNabber helps you get free backlinks by showing your relevant blogs forums and social bookmarking sites. They also help you get Do Follow links so you can get link juice.

-       WhoLinksToMe help in link profile management, link building, and reputation monitoring through various reports like site overviews, domain report, anchor text and many more.

-       Link Prospector by Citation Labs is a pretty exciting and inexpensive tool to find link targets. For $47 a month, you get 20 credits and then $2.35 per credit. It researches and analyzes a large amount of data to list potential link partners. It cuts your search time down considerably.

  1. Nofollow links

Google does not give “nofollow links” the same value as other links. But you need to know that they still act as an important part of a “natural” backlink profile. Getting nofollow links from high authority websites help in improving your web traffic.

Search marketers seem to underestimate the value of a nofollow link, but having a good combination of dofollow and nofollow backlinks can help the site look authoritative and natural. If your content is good, there are chances you can get referral traffic or even new subscribers.

To make your site look natural to Google, it is important to have no follow links in your backlink profile. If a link is marked as a nofollow link, it does not mean that you won’t get any traffic or business leads. With great content and backlinks from high authority websites, you can get natural web traffic and you can also avoid Google penalties.


Link building is a crucial part of any SEO strategy as it plays a major role in improving your search rankings. If carried out properly, it can add great value to your website. We have not seen major changes in 2016 but these 5 rules are pretty much gold standard for link building.

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