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11 Conversion Friendly Designing Tips For Small Online Stores

Conversion Friendly Designing Tips For Small Online StoresWebsites for businesses fill up the Internet but very few are providing profit to the business. Web resource is only working if it has a good conversion rate meaning that the ratio of visitors who have bought a product to the total number of visitors. Conversion rates provide information about how your business may grow.

Design Strategy

The design of your website will determine if it is memorable and has identity. The website should stand out and keep customers returning.

Colors

Colors move customers psychologically. The choice of your website background as well as the font will make your site unique. Customers will return to your website if it is user friendly and attractive. Remember to maintain your website to keep it fresh.

Text

Text needs to be easily read by all people and designed to get and keep customers attention. Your text should:

  1. Provide the main theme of the business;
  2. Give interesting information about the business, how it came about, and general news.
  3. Devise a marketing plan that is customer friendly
  4. Advise about products, services, promotions, pricing, and specific offers

Buttons or Text Links

Buttons are easier and more noticeable and increase CTR (click though rate)

Placement of Buttons

Buttons should be very visible. Place buttons at the top of the screen where they are easily seen and used.

Size and Color of Buttons

Buttons should contrast nicely with the background color of your website. They should be large enough to be seen without being prominent. They should have call to action text on them and some identifying marks like arrows.

Images

Images of products give customers a good idea of your product. Pictures need to be of good quality and one picture should be large with the ability to be enlarged by the customer. Other images can be smaller with the ability to click to enlarge.

Give People Directions

Make sure your customers can easily find the way to make a target action. If customers can’t maneuver around your site easily they will not make a purchase or return to the site.

Single Column Layout

Too many details will cause the customer to become distracted and loose track of their main purpose. The single column layout is a better way than other options.

Loading time

When searching through browsers for a product most customers will click on the first site available. Bowsers such as Google place the fastest loading sites at the top of their lists. The average consumer will only wait 5 seconds so your site needs to have a fast loading time.

Social accounts Sign In

Most consumers find it a hassle to fill out registration forms and would much prefer to sign in with one social account. Remember your own contacts for consumers. Contact details include; full name of your company, address, e-mail, phone number, free chat or hotline services.

Return Policy

Having a money back guarantee shows confidence in your product. Consumers rarely return product or ask for money back. Make sure your policy is on returns is clear. As you make changes to your website be sure to test them. Test everything from title to size and color of the buttons. Even the smallest change can make a huge difference one way or the other. Launch a well designed ecommerce store today using experts who can help you create a killer website that will raise your profits.

 

 

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25 Landing Page Optimization Tips For Any Business

Landing Page OptimizationOne might think that landing pages are annoying and useless, but just because you’re not fond of them it doesn’t mean they don’t work.

As a matter of fact, landing pages work extremely well, and are considered a major factor in website performance, conversion and marketing in general.

Don’t take my word for it – according to the free 2012 Marketing Benchmarks Report which you can find on this link, companies which have increased the number of landing pages from 10 to 15 have increased their leads 55 per cent. Now that’s impressive.

Also, looking at the MarketingSherpa 2011 Landing Page Optimization Benchmark Report, written by the training and publications center MecLabs, layout of the landing page is of extreme importance.

That report can be found here.

Not only should you not neglect your landing page – you should make it your number one priority, no matter what business you’re in.

Luckily for you, I’m here to bring you 25 landing page optimization tips that can be applied to any business.

So, without further ado, let’s get down to it:

1)      Don’t cheat – Don’t try to scam the system, as it will break you. Use white label SEO (optimize your landing page for the search engines in accordance to the engines’ rules)

2)      Hit them straight to the head – Your landing page must be fast to the point

3)      Pay attention to the layout – People are faster to remember colours and shapes rather than text

4)      Use contrasting colours – Do you know why most Hollywood posters combine blue and orange?

5)      Don’t forget your logo – As I said, people are faster to remember shapes, use that to your advantage

6)      Avoid visual noise – Don’t put everything on the landing page, just the essentials

7)      Use the A/B technique to test them – Make two different landing pages and place both, see which one works better

8)      Remove navigation – Don’t give visitors a chance to navigate to another page just yet. Force them to pay attention to the landing page

9)      Congruence – Whatever you do, whatever you write, all must point to the exact same goal – conversion

10)   Sharing is caring – Don’t forget to add the share button, as it will definitely increase your traffic

11)   Extra value – Make sure that people who are converted from the landing page get something in return

12)   Show contact info – Email address, Phone number, Facebook and Twitter accounts – whatever you have, let your visitors know you have it

13)   Don’t be lame – Try to steer clear from the format used in telemarketing and similar – “BUY NOW”, “BUT WAIT, THERE’S MORE” and such will get you nowhere, fast

14)   Endorsements – If you know a celebrity which uses your products, or know someone famous who might, make sure you have their face on the landing page. If you don’t know anyone, reach out to them.

15)   Testimonials – Same as with endorsements, only these people don’t need to be famous. But the testimonials need to be authentic, don’t forget that!

16)   Privacy – Don’t ask for information you don’t need, people are very sensitive about placing their data online

17)   Forget about Flash – Just stick to HTML and you’ll be fine. Remember that most people surf on a tablet or a mobile device, so make sure they can open your site properly

18)   Show it to your colleagues/friends/co-workers – Don’t go live with the landing page without double-checking with someone you know. Maybe you’ve missed a typo or your messages aren’t clear enough – you’ll make good use of such feedback!

19)   Call to action – If you don’t call your visitors to action, you’ve missed the whole point of the landing page. Make sure the visitors act on your landing page

20)   Button colour – Make sure your main button, be it “subscribe now” or whatever, is in such colour that it evokes strong emotional reactions

21)   Avoid speaking in superlatives. Saying your product or service is the best in the world, ever, will only make you sound silly. Even if you really are the best ever.

22)   TL;DR – Or as we used to say: KISS (Keep it short and simple). Whatever copy you have prepared, cut it in half.

23)   Don’t lie – Make sure that you can stand behind everything written in the landing page

24)   No background music – If there’s one thing that stands out as annoying online, it’s music I didn’t ask for

25)   Use copyrighted material – Don’t use someone else’s photos without permission. This can only get you in a whole lot of trouble, and it’s not worth it. Flickr has a huge database of creative commons licenced photos.

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How To Make Money Online With Your Blog

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Dear blogger, Hope you know that, with your blog, you are sitting on a goldmine. Not even news media have as much relevance today as blogs— bloggers are today’s culture influencers, opinion leaders, even authorities, if you like. Perhaps your blog is not as popular as Jon Morrow‘s or John Chow‘s, but you have something [...]

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7 Ways To Promote Your Digital Music

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Are you an aspiring music artist who is looking forward to ensure an effective marketing for his music video? Well, that’s great since no matter how beautiful or soulful your track is, you cannot expect exposure if you are not serious about promotion. The post below offers a brief on 7 ways to promote your [...]

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Vlogging Tips & Techniques for Internet Fame

So you want to quit your day job and become an internet millionaire? While it is not as easy as it sounds, it is possible. One of the fastest ways to success is through vlogging. Today, I am going to show you how to become a famous Vlogger with seven easy steps. 1. Take action [...]

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Data Mobility & Migration

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Making data nimble, allowing it to move freely among users, platforms, locations and protocols is the real meaning of data mobility. Companies that are able to achieve data mobility can achieve significant competitive advantage through technology, and set themselves up to make the most of data driven opportunities as they arise. For the most part, [...]

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Detailed Guide on Mobile SEO

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The ratio of people that use search engine on smartphones and mobile devices are growing. According to a study, 74% of the mobile users use different search engines during every day buying process. Hence, Google and other search engines are trying hard to improve their mobile search metrics so they can serve better mobile and [...]

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Ten Essential Google Search Operators and Punctuation

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Google has become so fundamentally bound up with the evolution of the internet as we know it that it’s hard to imagine a web without it. So synonymous with practice of web search has Google become that it has even been accepted as a verb, entering the pantheon of brand names that have been adopted [...]

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Digital Marketing Fundamental Strategies: Social Media is Key

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While content is King, it has to be joined with other strategies to form an entire advertising package. RetargetingBy examining the visitors who didn’t convert, an organization can retarget specific traffic and promote the brand to all those individuals. This really is useful for landing pages or alternative elements of a business website that are underperforming [...]

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Advanced On-Page SEO Techniques

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Search engine optimization basically provides structure and clues to the content we read on the internet. In this article, we explore the relevance of advanced techniques for on-page optimizations. Keywords: SEO webmasters gain higher rankings by placing relevant keywords in the title tag, headlines, and in different places of the textual content. This is the [...]

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