Join over 155,000 people who get free and fresh content delivered automatically
each time we publish. Your privacy and email address are safe with us!

SEO For Yelp…What Really Works

Yelp search results are based on a confidential algorithm and while we do not have the exact formula, a few things that may influence search and rankings include review text, star ratings, number of reviews, text that a business includes in their listing in the Specialties/History/Meet the Business Owner sections, key words that a searcher types in and location the searcher seeks.

Yelp functions similarly to the other search engines in that it looks to match the key words that the searcher types in. There are a few reasons why you are not likely to be presented in a search for “…… Agent” near “Mooresville, NC”. Currently, you do not have the key word “Agent” anywhere in your Specialties, History or Meet the Business Owner sections of your listings. You also do not have any reviews from consumers who reference the word “Agent” in their text.

If you perform a search with the key words “Bobcat Locksmith”, “Locksmith” near “Austin, Texas” you will likely find the your listings do show up in the search results because all of the key words typed in appear in your listing. If you would like to increase the odds that you appear in search results for a specific key word, we would recommend that you add it to the Specialties, History or Meet the Business Owner section of your listing. We would caution against what search engines call “key word stuffing”, which is adding key words to game the system and attain better results. Ultimately, text should be written for a consumer as they would be reading it and should have a nice flow – it should not just be a laundry list of words that you would like be tied to your search results. Pages/listings/websites that are suspected of key word stuffing, could potentially see a decrease in traffic over time as the search engines become aware and remove or block you from appearing at all in search results.

Another thing that will help you to appear more often in search results is to receive more reviews. As you receive more reviews, the text from consumers becomes “eligible” to be searched for key words, in addition to the limited character space available in the Specialties, History or Meet the Business Owner sections. Reviews not only help you with searches on Yelp, they also have the potential to show up in search outside of Yelp (on Google, Yahoo, etc.).

One last thing worth mentioning is that adding additional photographs or the agency video from Marketing Package will make a listing more dynamic and interesting from a consumers perspective. Our recommendation would be to add pictures of the agency, of staff, a group photo, of events that you have worked, etc. to further personalize your listing. Certain pictures may be displayed in mobile search (for example the street view may appear for people seeking out directions and maps to a location) to help consumers find the agency more easily. These things may have an indirect effect on search results.

VN:F [1.9.22_1171]
Rating: 0.0/10 (0 votes cast)

Step by Step Guide to Finding Hashtags to Use for Instagram Posts

Instagram HashtagsWith over 600 million active users, and 95 million pieces of content daily, breaking away from the clutter and having your message heard on Instagram is no easy task.

Adding to marketers’ woes are Instagram’s algorithms that affect organic reach, unless your content is on point.

So, how do you go about ensuring your content is seen by your target audience?

The answer lies in the strategic use of hashtags.

Here’s the proof – Instagram posts with at least one hashtag generate over 12% more engagement than those without.

Instagram hashtags are like filters that help organize content on the channel. E.g. If you search for #crossfit, Instagram will filter out everything and generate all posts that have the same hashtag attached to them. So, if you’re in the business of selling wine, #(name of wine) will generate content of people (and brands) who have shared related content.

Now that you know why hashtags are essential for Instagram success, let’s learn how you can get started.

Here is a detailed step by step guide to finding hashtags for your Instagram posts:

1. Research your target audience

As simple as it sounds, this is often the most forgotten aspect of any marketing strategy, leave alone Instagram. Ask a marketer friend of yours, who their target audience is and, chances are, they’ll paint a very generic picture without any specifics. Knowing your audience to the minutest detail will reveal what type of content they share and consume on Instagram and what hashtags they use. E.g. If you’re a travel business, you’ll want your content to be mainly seen by those who travel (and wish to travel). In short, your hashtag must be in line with the content you post and also be relevant to what your audience is searching for.

2. Use the “Search” function

Instagram Search is the first, and best place to start for hashtags (both brand and community related). As you type the first few letters, Instagram will auto-populate suggested hashtags and the number of times they’ve been used. These suggestions are all hashtags that you can use on your post. E.g. if you are in the business of finance solutions, related keywords (or hashtags) can be #smallbusiness, #payroll, #invoicing, etc. The objective is to find hashtags that your audience is likely to search for or use on their posts. Clicking one of these hashtags, you’ll open yourself to a wide community of Instagram users for whom your business may be of interest.

3. Pay attention to your competition

Another important place to start looking is your competitors’ Instagram posts. If you have competitors that are doing well on Instagram, with a good number of followers and strong engagement, their Instagram pages should be in your radar at all times. If you look closely, a couple of key things you’ll notice are the type of content they post, engagement levels and the hashtags they use. Carefully study:

● What hashtags they are using
● Which ones generate the most engagement
● Which ones do they use repeatedly

Using a good social media management software like Hootsuite or Sprout Social, you can easily peruse through thousands of competitor posts to identify key trends that you can begin emulating for your posts. Looking at competitor posts will also give you an indication of how their audiences are engaging with the brand.

4. Research key influencers and industry leaders

Influencers and industry leaders tend to perform exceptionally well on social media channels, and there are quite a few in every industry. Do a bit of research on who they are for your respective industry and start following their Instagram channels. As they are speaking to your target audience, why not learn from what they are doing? With a lot of trial and error, these folks have nailed their presence on Instagram, and you can easily emulate what they are doing, by observing the hashtags that they use frequently.

5. Explore related hashtags

Exploring hashtags that are trending and are related to your business is a great way to identify hashtags that you can use on your posts. Just like “search,” this too is very easy. Simply enter the hashtag you want to look for in the search bar and select “Tags.” Instagramwill then generate hashtags that are very closely related to the one you entered. You are now armed with almost all the hashtags that are relevant to your business and with which you can monitor activities in the community that you are keen to engage.

Using the above 5 steps, you can now start using Instagram hashtags in a strategic manner to boost reach of your posts, thus better engaging your audience. What other methods have you tried to find suitable hashtags to do well on Instagram?

VN:F [1.9.22_1171]
Rating: 6.0/10 (1 vote cast)

How to Grow an Audience on Instagram In 4 Weeks

Planning an Instagram account for success (Instagram page on laptop computer)

You want to build a successful Instagram account in a month or less, and it’s understandable — you want to lay the foundations of success from day one! But is a 4-week goal realistic? How are you ever going to achieve success in a month or less? This post is for you — it will [...]

Continue reading...

How to Best Use Instagram Analytics

Instagram Analytics

Instagram is a big platform. From its humble beginnings back in 2010, it’s grown into a large service with more than 500 million monthly active users, all of which are scrolling through photos in their feed and engaging with the content that they love. Obviously, this large install base makes it ripe for individuals and [...]

Continue reading...

7 Ways to Help Your Content Go Viral

Content Going Viral

How many times have you put your content out and you witnessed it receive only a handful of comments and shares? When this happens a bit too often, it can be disheartening. The fact is that getting your content to go viral actually takes much more than sharing your new post on your social channels [...]

Continue reading...

The Ultimate Guide to Instagram Hashtags to Increase Engagement

Instagram Hashtags

Instagram is known to be one of the biggest social media networking apps today and it has become a big success. Instagram has more than 600 million active users today that tell us that how many active people are available on this particular pictures sharing website and how can you reach almost all type of [...]

Continue reading...

How to Get a Twitter Verified Account

Get Verified Twitter

The blue confirmed check mark is an image of trust on Twitter. Keep perusing to find why getting confirmed on Twitter is essential—and how you can achieve this. Benefits Of Getting Verified On Twitter: The blue confirmed check mark is an symbol of trust on Twitter. Keep perusing to find why getting confirmed on Twitter [...]

Continue reading...

How To Get a Verified Blue Badge on Your Facebook Page

Facebook displays the Verified Badge on verified Facebook accounts and pages to inform the visitors the page or account is confirmed to be authentic. The proof of authenticity for Pages comes in a blue or gray circle badge with a tic mark. The Gray Badge is given to verified pages of companies, organizations and local [...]

Continue reading...

4 Ways Influencers Can Improve Your Digital Marketing Campaign

Digital marketing is an extremely fast-paced and competitive field. Although it provides brands with a lot of unique opportunities, it also has its concurrent challenges. Today, brands are finding success in the market by tapping influencers. If you’re looking to improve the efficiency of your digital marketing campaign or make the most of your advertising [...]

Continue reading...

5 Highly Effective Habits of Top Instagram Influencers That You Should Mimic

screen capture

If you’re trying to build up a strong presence on Instagram – what better way than to mimic successful influencers? Considering these influencers have already built up their own following, learning from them could help you emulate their success. While there are many things traits and habits that top Instagram influencers tend to share in [...]

Continue reading...