Digital marketing is an extremely fast-paced and competitive field. Although it provides brands with a lot of unique opportunities, it also has its concurrent challenges.
Today, brands are finding success in the market by tapping influencers. If you’re looking to improve the efficiency of your digital marketing campaign or make the most of your advertising dollars, you should consider including influencer marketing to boost your overall marketing strategy.
What Is An Influencer?
We hear the word thrown out a lot, but what does it really mean?
An influencer is “a person or group that has the ability to influence the behaviour [sic] or opinions of others” (Cambridge English Dictionary). Influencers are usually industry experts, popular personalities, celebrities, and public figures who have the capability to influence trends and purchase decisions. They’re especially popular among millennials. In fact, 70% of teenagers on YouTube trust influencers over traditional celebrities.
Brands usually use influencers to endorse products in a number of ways from original content to blogs to simple social media posts. Today, over 73% of marketers have an allocated budget for influencer marketing–and the number is only getting larger. It’s safe to say that influencers are here to stay.
Here are some ways influencers can improve your digital marketing campaign.
1. Instant Audience
Most influencers already have thousands–sometimes, even millions–of followers. What is more, they are highly trusted by their audience. 49% of people say they seek recommendations from influencers before purchasing a product or service.
Most consumers see influencers as more genuine and closer to home than big name celebrities or endorsers. Thus, the level of trust is much higher, especially if the influencer is part of a small, tightly-knit community.
2. Expert Produced Content
Influencers are popular because they’re good at what they do. Most influencers have years of experience and expertise under their belts. They are usually the most trusted members of their communities.
Collaborating with influencers allows you to access their knowledge and expertise, which, in turn, helps your brand build credibility among consumers. This is a win-win situation because it allows influencers to put out fresh content and helps brands reach a wider audience.
3. Better ROI
Influencer-created content delivers up to 11x higher ROI than other forms of digital marketing. Moreover, brands that engage in influencer marketing report a return of $6.50 for every $1 invested on influencers. That’s a lot of mileage for your dollar!
Brands with limited advertising budgets should look to influencers for better returns on their marketing campaigns.
Not sure how to maximize your marketing budget? There are companies that help brands take advantage of different strategies through corporate trade and other digital marketing tools.
4. Improved Search Rankings
Google’s search algorithms are constantly changing. Strategies that may have been effective in the past such as invisible text, keyword stuffing, and spam comments are no longer relevant today.
Unlike traditional SEO strategies, digital marketing allows you to build organic links and leads through content that is truly relevant and engaging. This allows you to improve your reach without having to manipulate Google’s software (which is, as said earlier, prone to changes).
Not sure how to integrate influencers into your campaign? Sherwood Integrated Solutions can help build your brand through integrated marketing, corporate trade, and e-commerce.